I re-read "FInding Glamour in the Gadget", an article about our growing obsession with luxury objects.
Paraphrase:
Although this trend has started in the luxery goods market, Sony is tracking it and hoping it moves into the technology market. Technology manufacturers hope to figure out how to create that emotional connection with consumers, too. Techonology has become part of a person's identity, as explained by the story of excutives who proudly display their phones during meetings.
I like the original telling of the story better. I also think it's important to quote the source directly because he is a head marketer for PalmOne, an market area (cell phones) that i plan to talk about in my paper. He is highly credible and will add more to my paper if I use his words directly.
No comments:
Post a Comment