Jason Bloom
July 30, 2007
ENG 102/ Section 3952
Professor Shelley Rodrigo
Summer Session 2
Writing Project 4
WP#4 Draft
Dear Professor Rodrigo and class,
In four short weeks I have learned a lot about myself and writing. I also learned that writing can be simpler if you follow the proper steps. Knowing the who’s, what’s, when’s, whys and how’s can start you off on composing a great paper. Even though I struggled at times, rereading the work made me understand the outcomes more.
To start, course outcome number one introduced me to the components a paper should possess. Identifying your audience is crucial. If you write for the wrong audience, you may not get your point, or ‘topic’, across. I believe that with learning this key element, I will be able to write a well constructed and focused paper for any occasion. WP#1 is a good way to start thinking about a paper. After constructing a proposal, you have a step by step key to what information you will need. However, I do need to continue working on the purpose of a paper. This is where the question should be answered. Yet I look past this too often and rush into it. I will use what I have learned from this outcome in preparing proposals. In the golf business you have to make a proposal for work that you would or need to do. Being able to do these could help my supervisors in seeing the why, when and how I am planning to complete these tasks.
Next, outcome number two tends to end up like the purpose. I rush the development and lose the focus. Keeping focus on this outcome helped in making my paper stay on point. Unity is where I need the most work because writing a paragraph is not well-structured can be easily misunderstood. Reading as well as writing the peer reviews is where I believe I realized this. http://jcbloomeng102.blogspot.com/2007/07/d5hw3peer-review-reflection.html. By reading other people’s work, I was able to notice my mistakes by comparison. The reviews helped me revise my WP#1 to be more specific. I know that I will use this feedback on a day to day basis, not just in writing but also in communication. Being able to get my point across by clearly speaking makes my job as a superintendent easier.
After that, outcome number three really showed me that I need to be consistent in tone and structure. I still tend to write in phrases, not complete sentences. I noted that throughout my postings. The grammar exercises I did helped, but I still catch myself.
At first, finding online resources was the most difficult part for me. I wasn’t finding any sources that dealt with my topic sentence. Then I made the list of key words to widen my search, and I found a lot more articles. http://jcbloomeng102.blogspot.com/2007/07/d5hw7.html. As I put my paper together, this new keyword list helped me narrow my research. I could find research to back up my ideas. I definitely improved my internet research skills as the three weeks progressed. My final paper had better sources than my WP#2 did.
This next outcome, using sources, was one of my stronger suits. I think I was able to pick out relevant quotes, quotes that supported my thesis the best. However, looking back at my paper, I noticed that I did tend to use direct quotes the most. I think I did that because I thought my sources said things more succinctly than I could. For future improvement in this area, I would try to put their ideas into my own words, and cite them. Also, I learned how to evaluate a source—is it a reputable author, or someone just ranting? This is helpful for the future because I should always understand the source of any materials I read, whether it’s a media story or someone trying to sell me “the best” fertilizer.
Learning APA documentation style was a challenge for me. At first I thought I was using the correct format, but I learned that there was specific information (such as when I retrieved an article) that I was leaving out. In fact, it was a peer review that pointed out these deficiencies. I appreciated that. I also struggled with correctly citing sources that didn’t fit the format in the book. For example, one article I quoted said it was written by “staff”, so that is how I credited it. However, I was later told that it was the wrong way to do it. I will use this knowledge in the future because I really think I understand the proper way to cite a source now.
The feedback that I got was mostly helpful. As I mentioned, it was a peer reviewer that pointed out my incorrect APA documentation style. Comments made about my WP#1 helped me consider other ideas for my topic. I think I did a good job incorporating suggestions that others made. I took criticism well. This is a skill I’ll carry with me because I need to realize that when my boss comments on my projects, he, like my peer reviewers, is trying to help me improve, not criticize me. I also learned that sometimes I need to actively seek out others’ ideas about my project. Overall, this was a strength for me.
I think my greatest strength is that I present a fair, balanced review of an issue. I have the ability to look at all sides, evaluate them, and present them equally.
I definitely started off slowly learning the new technologies required by the course. I was intimidated by the use of a blog and the number of postings we had to do. However, with practice, it became easier. I also struggled with Turnitin because I wasn’t always sure how to share. My favorite program, however, was Delicious. This is a program that I’ll use in the future to continue to tag my favorite websites or articles I’d like to refer back to.
I would like to thank everyone for their support and feedback during this process. I feel I learned the process of how to write a research paper. In the future, I won’t feel so overwhelmed and unsure of where to start. I wish everyone the best of luck!
Best regards,
Jason Bloom
Wednesday, August 1, 2007
Final WP#3 with revison suggestions
Here are the revisions I would make to my WP#3:
When presenting other sides of the argument, I would probably take more time to evaluate the sources I used. I didn’t talk about what their motives are or their reputations. Doing that could have helped my position or shown them to be a non-credible source.
I also didn’t talk about the values that are present in this paper. If this kind of fanaticism over technology gadgets is a good thing or not. I would add that perspective to make the paper as a whole more complete.
Here is my WP#3 that was turned in as the final;
Jason Bloom
July 28, 2007
ENG 102 Summer Session 2
Professor Shelley Rodrigo
WP#3
What Creates the Demand for Consumer Products and How Manufacturers Can Use it the Their Advantage
Although consumers have been buying new, high tech gadgets and toys for years, there has not always been the frenzy that has been created by these products launches. This consumer madness is a relatively new phenomenon. Because this strange rise has come about only recently, one wonders, what is the cause behind it? Is it the media? Is it the marketing that the companies do? Or, could it be the result of a psychological or other need to consume? And if we can pinpoint what causes this high demand for technology and gadgets, then can manufacturers manipulate consumers to ensure that their newest products will be a hit? Because this strange rise has come about only recently, I believe that the need to buy expensive, high-tech, or high-demand products is created by marketing and media.
The frenzy around the launch of new products and toys is relatively new, developing with the spread/rising influence of media. In fact, the first example of a toy or product creating a buzz was the introduction of the Cabbage Patch Kids in the 1980s (McKeand, 2002). It is widely regarded as the first consumer product of any kind that people stood in line for and resold for profit. The Cabbage Patch Kids became so popular because the media made a story of the fact that “no two are alike. You don’t merely purchase them, you adopt them” (McKeand, 2002).
Thomas L. Harris, in his book, “Value-Added Public Relations: The Secret Weapon of Integrated Marketing”, states, “The Cabbage Patch craze was fueled entirely by public relations” (Harris, 1999). He goes on to also cite the release of Nintendo 64, “which became the fastest selling video-game system in history”, largely due to the fact that Time magazine named it “machine of the year”. A lesson learned, Harris adds, is that to create consumer interest, one should “fan the frenzy with reports of consumer demand” (Harris, 1999).
Other examples of hit products include Beanie Babies, Furby toys, Sony PlayStation 3 (PS3), and Apple’s iPhone. Tickle Me Elmo, another hit toy from several years ago, was another product that fans stood in line hours to buy. In an interview with PBS, Gary Cross, Penn State University history professor and noted author of "Kids Stuff, Toys and the Changing World of American Childhood," was asked why he thinks interactive toys are so popular. His response was, “Well, I think they're popular in part because they - they're hyped, in part. One of the real attractions of Tickle Me Elmo a few years ago or some of the other interactive toys like the Virtual Pets of last year was that they were part of a fad, and one of the real attractions is simply to be a part of that fad, to be the only kid on the block who has one, or for the - to be the parent who's able to get one” (Toy Story 1998). The hype, not the product, creates the demand for the product. So people are buying it because only some people can get their hands on it, and not because it’s the greatest toy ever.
More proof that marketing and media drives demand for certain products are the idea that consumers tend to buy things they want, not that they necessarily need. This statement is backed up by the fact that many new gadgets are not only prohibitively expensive, but they actually complicate our lives. “The ability to take a product out of the box and just have it work, without the need to read a manual for hours, is now on most consumers’ priority lists” states Paul Zeven, of technology expert internet site CNET, in his commentary titled “Do people need the gizmos we’re selling?” (Zeven 2006). It becomes clear that the demand for products is artificially created and inherent in our lives. In fact, “two out of three Americans have lost interest in a technology product because it seemed too complex or difficult to operate” (Zeven, 2006). This article, ironically from an internet site that is an industry leader, supporter and expert in all matters technological, clearly states that most of us don’t need the gadgets we’re buying.
A recent article in the Christian Science Monitor states that the frenzy around the Furby toy is driven by the media. The article reports that toy manufacturers can create demand for their product by appearing on certain television shows and creating hype for their product (Scherer 1998). This buzz creates high demand for a product, even before the “hot” toy is on the market. Around the holiday time, articles in the paper and reports on the news often report on “this year’s hot gifts”, adding more fuel to the fire. Furthermore, when the media reports on those long lines and fights over a product, it creates even more demand, because the casual consumer thinks “everyone else has one, so I need one too” (Scherer 1998).
The influence of marketing and media has become a growing concern in some circles. Website globalconcerns.org talks about this problem in an area dedicated to human rights. Their position is that people are almost powerless to resist the messages they see and hear: “…as the years have progressed, the sophistication of advertising methods and techniques has advanced, enticing and shaping and even creating consumerism and needs where there has been none before, or turning luxuries into necessities” (Shah, 2005). Consumers are simply convinced that their wants are actually needs.
The article also faults the media, saying that companies have too much power in their influence over what kinds of stories are written. “A study in 1990 discovered that almost 40 percent of the news content of a typical U.S. newspaper originates as public relations press releases, story memos, and suggestions” (Shah, 2005), adds the author. He makes it clear that a company can become a story far too easily, simply by recommending that their “news” be covered.
Some people would argue that our economic system of capitalism creates the demand for product. Because we are a “free market”, that means that people can sit in line and be among the first to purchase a product and then resell the product for a profit. One example is the PS3 which, at launch, retailed for $599 but sold on eBay for an average of $1,959.73 (GamePro Staff, 2006), nearly four times it’s price.
This is a good point—capitalism does make the purchase and reselling for a profit possible. Still, it’s the marketing that creates the demand in the first place. It is the news reports of fights in lines outside of Best Buy, of mothers pulling each other’s hair over a doll, that make people think they have to have a new product, and that they should have it at any cost.
Others may argue that there could be an underlying psychological need to buy. This psychological need is called “compulsive shopping”. A compulsive shopper is one who goes on shopping binges and tends to “shop till they drop and run their credit cards up” (Engs). However, compulsive shoppers typically shop often and buy a lot of things.
In addition to the fact that the behavior we have discussed does not fit the profile of a compulsive shopper, most of the “on the street” interviews did not capture that inherent need to buy. As in the case of David Clayman, who was on vacation from Chicago, “happened to be walking by and decided to change his travel plans on the spot” (Jesdanun, 2007). While the addiction does exist, it does not normally manifest itself in people waiting in lines for two days. “For Jessica Rodriguez, waiting four days for an iPhone is nothing when the prize is ‘the next big thing’” (Jesdanun, 2007). Rather, compulsive shoppers tend to buy out of compulsion, without thinking, sometimes even “blacking out” during the buying process.
Another reason people might feel compelled to buy something new is to feel better about themselves. An article on GROKDOTCOM, a website run by New York Times, Business Week and Wall Street Journal best selling authors Bryan and Jeffrey Eisenberg, recognized “The 5 Whys of Consumer Purchase Behavior” (Eisenberg 2007). In their article they list “who we are” and “why we buy” as top drivers of consumer purchase behavior. A closer look at “who we are” says that people buy things because of who they think they are or, more importantly, who they want to be. With the use of celebrities hocking products, or “cool” companies introducing new gadgets, they have clear influence on the “who” people want to be. True, people buy things to feel better about themselves. But this is again another clear influence of advertisers telling people what “cool” is, and that if they buy a certain product, they, too, will become “cool”.
A second “why” in this article cites Maslow’s Hierarchy of Needs. At the bottom of this pyramid are the necessities in life—food and shelter. The next level cites “lifestyle item”, such as “food, clothing and beer” (Eisenberg 2007). The third level includes luxury items. This is where $600 game system would normally fall. However, media and advertising have positioned these products as “must haves”—you can’t live without them, you’re not important without them—so these expensive gadgets and toys move closer to “needs” and further away from wants. In fact, rarely can people distinguish between their needs and wants anymore, as the ads and news reports they see make it clear these toys and electronics are “must have items”. Simply by labeling them “must haves”, the media has made them an imperative purchase.
It’s clear that manufacturers can control the demand for their products and that they can influence marketing and media to help their own product sales. So what steps can manufacturers take to ensure their next product will be a hit? Of course it helps to have an innovative product. But the manufacturer’s main task is to create the hype or buzz around the launch, to make it seem like the average consumer can’t live with out it. This buzz can be created by simply planting the idea with media, who will report on this amazing new product ad nauseam.
Magazine and talk show placements are another way to get people talking about your product. Giving them away free to celebrities, or paying celebrities to endorse or use the product will also make people think they need to have the product to complete the lifestyle they admire in the rich and famous.
For new technology gadget launches, it is useful to spill carefully crafted “secrets” on popular tech-talk websites and blogs. Everyone will wonder what technologies and capabilities the new product will have, and word will spread quickly that it will be the “coolest thing ever”. Toys, too, can become “must haves” simply by implying that very thing in advertising. Parents will want to either provide the must-have for their children, or won’t want their children to feel left out.
Another way to create a hit is to get on top lists, such as lists of the best new toys for the holidays, neatest innovations (think about iPhone’s button-less navigation), or “best anything of the year” lists. Or, a manufacturer can manipulate the demand simply by producing less. Slower production actually increases demand (and pricing) for products. No one wants to be caught without one, so lines will form. The media will report on the lines. And then more people will want the product.
Some people will argue that these products are useless, that their production doesn’t help people or society. But I would argue, and I think you would agree, that where would man be without advancements such as fire, the wheel, the telephone, and the computer? And how far can we go with the technology of the next great game system, toy, or phone?
When presenting other sides of the argument, I would probably take more time to evaluate the sources I used. I didn’t talk about what their motives are or their reputations. Doing that could have helped my position or shown them to be a non-credible source.
I also didn’t talk about the values that are present in this paper. If this kind of fanaticism over technology gadgets is a good thing or not. I would add that perspective to make the paper as a whole more complete.
Here is my WP#3 that was turned in as the final;
Jason Bloom
July 28, 2007
ENG 102 Summer Session 2
Professor Shelley Rodrigo
WP#3
What Creates the Demand for Consumer Products and How Manufacturers Can Use it the Their Advantage
Although consumers have been buying new, high tech gadgets and toys for years, there has not always been the frenzy that has been created by these products launches. This consumer madness is a relatively new phenomenon. Because this strange rise has come about only recently, one wonders, what is the cause behind it? Is it the media? Is it the marketing that the companies do? Or, could it be the result of a psychological or other need to consume? And if we can pinpoint what causes this high demand for technology and gadgets, then can manufacturers manipulate consumers to ensure that their newest products will be a hit? Because this strange rise has come about only recently, I believe that the need to buy expensive, high-tech, or high-demand products is created by marketing and media.
The frenzy around the launch of new products and toys is relatively new, developing with the spread/rising influence of media. In fact, the first example of a toy or product creating a buzz was the introduction of the Cabbage Patch Kids in the 1980s (McKeand, 2002). It is widely regarded as the first consumer product of any kind that people stood in line for and resold for profit. The Cabbage Patch Kids became so popular because the media made a story of the fact that “no two are alike. You don’t merely purchase them, you adopt them” (McKeand, 2002).
Thomas L. Harris, in his book, “Value-Added Public Relations: The Secret Weapon of Integrated Marketing”, states, “The Cabbage Patch craze was fueled entirely by public relations” (Harris, 1999). He goes on to also cite the release of Nintendo 64, “which became the fastest selling video-game system in history”, largely due to the fact that Time magazine named it “machine of the year”. A lesson learned, Harris adds, is that to create consumer interest, one should “fan the frenzy with reports of consumer demand” (Harris, 1999).
Other examples of hit products include Beanie Babies, Furby toys, Sony PlayStation 3 (PS3), and Apple’s iPhone. Tickle Me Elmo, another hit toy from several years ago, was another product that fans stood in line hours to buy. In an interview with PBS, Gary Cross, Penn State University history professor and noted author of "Kids Stuff, Toys and the Changing World of American Childhood," was asked why he thinks interactive toys are so popular. His response was, “Well, I think they're popular in part because they - they're hyped, in part. One of the real attractions of Tickle Me Elmo a few years ago or some of the other interactive toys like the Virtual Pets of last year was that they were part of a fad, and one of the real attractions is simply to be a part of that fad, to be the only kid on the block who has one, or for the - to be the parent who's able to get one” (Toy Story 1998). The hype, not the product, creates the demand for the product. So people are buying it because only some people can get their hands on it, and not because it’s the greatest toy ever.
More proof that marketing and media drives demand for certain products are the idea that consumers tend to buy things they want, not that they necessarily need. This statement is backed up by the fact that many new gadgets are not only prohibitively expensive, but they actually complicate our lives. “The ability to take a product out of the box and just have it work, without the need to read a manual for hours, is now on most consumers’ priority lists” states Paul Zeven, of technology expert internet site CNET, in his commentary titled “Do people need the gizmos we’re selling?” (Zeven 2006). It becomes clear that the demand for products is artificially created and inherent in our lives. In fact, “two out of three Americans have lost interest in a technology product because it seemed too complex or difficult to operate” (Zeven, 2006). This article, ironically from an internet site that is an industry leader, supporter and expert in all matters technological, clearly states that most of us don’t need the gadgets we’re buying.
A recent article in the Christian Science Monitor states that the frenzy around the Furby toy is driven by the media. The article reports that toy manufacturers can create demand for their product by appearing on certain television shows and creating hype for their product (Scherer 1998). This buzz creates high demand for a product, even before the “hot” toy is on the market. Around the holiday time, articles in the paper and reports on the news often report on “this year’s hot gifts”, adding more fuel to the fire. Furthermore, when the media reports on those long lines and fights over a product, it creates even more demand, because the casual consumer thinks “everyone else has one, so I need one too” (Scherer 1998).
The influence of marketing and media has become a growing concern in some circles. Website globalconcerns.org talks about this problem in an area dedicated to human rights. Their position is that people are almost powerless to resist the messages they see and hear: “…as the years have progressed, the sophistication of advertising methods and techniques has advanced, enticing and shaping and even creating consumerism and needs where there has been none before, or turning luxuries into necessities” (Shah, 2005). Consumers are simply convinced that their wants are actually needs.
The article also faults the media, saying that companies have too much power in their influence over what kinds of stories are written. “A study in 1990 discovered that almost 40 percent of the news content of a typical U.S. newspaper originates as public relations press releases, story memos, and suggestions” (Shah, 2005), adds the author. He makes it clear that a company can become a story far too easily, simply by recommending that their “news” be covered.
Some people would argue that our economic system of capitalism creates the demand for product. Because we are a “free market”, that means that people can sit in line and be among the first to purchase a product and then resell the product for a profit. One example is the PS3 which, at launch, retailed for $599 but sold on eBay for an average of $1,959.73 (GamePro Staff, 2006), nearly four times it’s price.
This is a good point—capitalism does make the purchase and reselling for a profit possible. Still, it’s the marketing that creates the demand in the first place. It is the news reports of fights in lines outside of Best Buy, of mothers pulling each other’s hair over a doll, that make people think they have to have a new product, and that they should have it at any cost.
Others may argue that there could be an underlying psychological need to buy. This psychological need is called “compulsive shopping”. A compulsive shopper is one who goes on shopping binges and tends to “shop till they drop and run their credit cards up” (Engs). However, compulsive shoppers typically shop often and buy a lot of things.
In addition to the fact that the behavior we have discussed does not fit the profile of a compulsive shopper, most of the “on the street” interviews did not capture that inherent need to buy. As in the case of David Clayman, who was on vacation from Chicago, “happened to be walking by and decided to change his travel plans on the spot” (Jesdanun, 2007). While the addiction does exist, it does not normally manifest itself in people waiting in lines for two days. “For Jessica Rodriguez, waiting four days for an iPhone is nothing when the prize is ‘the next big thing’” (Jesdanun, 2007). Rather, compulsive shoppers tend to buy out of compulsion, without thinking, sometimes even “blacking out” during the buying process.
Another reason people might feel compelled to buy something new is to feel better about themselves. An article on GROKDOTCOM, a website run by New York Times, Business Week and Wall Street Journal best selling authors Bryan and Jeffrey Eisenberg, recognized “The 5 Whys of Consumer Purchase Behavior” (Eisenberg 2007). In their article they list “who we are” and “why we buy” as top drivers of consumer purchase behavior. A closer look at “who we are” says that people buy things because of who they think they are or, more importantly, who they want to be. With the use of celebrities hocking products, or “cool” companies introducing new gadgets, they have clear influence on the “who” people want to be. True, people buy things to feel better about themselves. But this is again another clear influence of advertisers telling people what “cool” is, and that if they buy a certain product, they, too, will become “cool”.
A second “why” in this article cites Maslow’s Hierarchy of Needs. At the bottom of this pyramid are the necessities in life—food and shelter. The next level cites “lifestyle item”, such as “food, clothing and beer” (Eisenberg 2007). The third level includes luxury items. This is where $600 game system would normally fall. However, media and advertising have positioned these products as “must haves”—you can’t live without them, you’re not important without them—so these expensive gadgets and toys move closer to “needs” and further away from wants. In fact, rarely can people distinguish between their needs and wants anymore, as the ads and news reports they see make it clear these toys and electronics are “must have items”. Simply by labeling them “must haves”, the media has made them an imperative purchase.
It’s clear that manufacturers can control the demand for their products and that they can influence marketing and media to help their own product sales. So what steps can manufacturers take to ensure their next product will be a hit? Of course it helps to have an innovative product. But the manufacturer’s main task is to create the hype or buzz around the launch, to make it seem like the average consumer can’t live with out it. This buzz can be created by simply planting the idea with media, who will report on this amazing new product ad nauseam.
Magazine and talk show placements are another way to get people talking about your product. Giving them away free to celebrities, or paying celebrities to endorse or use the product will also make people think they need to have the product to complete the lifestyle they admire in the rich and famous.
For new technology gadget launches, it is useful to spill carefully crafted “secrets” on popular tech-talk websites and blogs. Everyone will wonder what technologies and capabilities the new product will have, and word will spread quickly that it will be the “coolest thing ever”. Toys, too, can become “must haves” simply by implying that very thing in advertising. Parents will want to either provide the must-have for their children, or won’t want their children to feel left out.
Another way to create a hit is to get on top lists, such as lists of the best new toys for the holidays, neatest innovations (think about iPhone’s button-less navigation), or “best anything of the year” lists. Or, a manufacturer can manipulate the demand simply by producing less. Slower production actually increases demand (and pricing) for products. No one wants to be caught without one, so lines will form. The media will report on the lines. And then more people will want the product.
Some people will argue that these products are useless, that their production doesn’t help people or society. But I would argue, and I think you would agree, that where would man be without advancements such as fire, the wheel, the telephone, and the computer? And how far can we go with the technology of the next great game system, toy, or phone?
Final WP#2 with revision suggestions
Here are some revisions that I would make to my WP#2:
I would compare more sources to each other. If I had done that, I could have ensured that all sides of the topic had been covered. I also would have found more reputable sources. For my final paper I used different sources that weren’t included in WP#2, so I would also add them in a revision.
I also didn’t evaluate well how each source helps me understand my topic or audience.
Finally, I would write the bibliography more formally. Looking back I realize that my tone was quite informal, which probably isn’t appropriate for that kind of assignment.
Here is my WP#2 that i turned in as the final;
WP#2 Bibliography Final
This issue that I’m exploring is, why do people need to buy the latest toys and high tech gadgets? I’m exploring the psychology of that need.
Heath, J., & Potter, A. (2002). The Rebel Sell: If we all hate consumerism, how come we
This Magazine. Retrieved July 12, 2007
http://www.thismagazine.ca/issues/2002/11/rebelsell.php
This article is about consumerism. Or rather, is against consumerism. It takes two movies and talks about how they illustrate the pitfalls of consumerism. One movie is Fight Club and the other is American Beauty. Both critique society’s need to buy more. But the author says that capitalism creates that need to buy more. The movies though, like people, claim to be anti-consumer (or subversive consumers) yet fail, because they still consume. The author seems a bit “out there” politically and sounds angry. Still, his point is valid and may be useful when I talk about how capitalism may be one contributor to our desire (need?) to own the latest tech toy. Oddly enough, his answer to advertising (which creates the need for “stuff”) is to tax it.
Jones, K.C. (2007, June 26) Meet the People Waiting in Line for an iPhone. Information
Week. Retrieved July 12, 2007.
http://news.yahoo.com/s/cmp/20070627/tc_cmp/200000853
This article is fascinating because, like the one below, it talks about the long lines to buy a new high-tech gadget. This time it’s the iPhone. Most people think that the folks waiting in line are young and geeky. But this article interviews a retiree who is the first person in line. What’s interesting about him is that he doesn’t intend to resell the phone for a profit, he just thinks he should have it because we’re in the age of technology and he wants to keep on top of it. However, he doesn’t own too many other hot products. So what makes him want an iPhone? Perhaps the strength of the brand is influencing this man, although the article also states that he has waited in lines for other things. I’ll use this to think about why people stand in line. Maybe people have different reasons based on the gadget itself, and that stereotypes or theories can’t be applied across all markets. This is something I’ll have to look into. Again, this is like primary research into the reasoning behind waiting in line, so I’ll probably quote this directly.
McKeand, D. (2002). Cabbage Patch Kids. The St. James Encyclopedia of Pop Culture.
Gale Group. Retrieved July 11, 2007.
http://findarticles.com/p/articles/mi_g1epc/is_tov/ai_2419100197
This article talks about the popularity of Cabbage Patch Kids in the 1980s. It is a good article because it talks about how this toy is the first “personalized” or individualized toy—no two alike were produced. It also talks about how the back story (the history of each doll) added to its popularity. This relates to another source I have about how toy companies can create their own buzz and frenzy. This article states that the back story added to the popularity of the toys. The article actually came from an encyclopedia, which implies it’s a good source, but… it’s an encyclopedia of pop culture. However, the author presents a very balanced view about the dolls and talks about some parents’ objections to Cabbage Patch Kids. I’ll most definitely use the Cabbage Patch Kids as an example of a super-popular toy and the beginning of the lines.
Schiesel, S., Zaun, T. (2004). Finding Glamour in the Gadget. The New York Times.
Retrieved July 13, 2007.
http://query.nytimes.com/gst/fullpage.html?sec=technology&res=9F05E0DA143BF936A25757C0A9629C8B63
This article is an interesting look at high end goods and how the marketing tactics used to sell them will be employed by technology companies. Technology companies want to sell the experience of owning the product, as evidenced by the quote by the Sony Executive. This article gives an interesting insight into the minds of the marketers. I will use this first hand quote to show how they try and sell to people.
Staff. (2006, November 17) Sony’s PS3 makes US debut to long lines, short supplies.
USA Today. Retrieved July 10, 2007.
http://www.usatoday.com/tech/gaming/2006-11-17-ps3-debut_x.htm
I found this article in USA Today. The author didn’t really a bias, although the report focused on the rowdiness that ensued in the lines waiting for the PS3. So perhaps the author is showing that the crowds for these toys gets out of control, or that the situation itself is ridiculous. I would use this story in two ways. First, it illustrates how popular the PS3 was. It talks about how long people stood in line to buy it. Second, it interviews people’s reasons for doing it, so perhaps I can use those and try to analyze them through a psychological angle. Because I can’t find primary sources, this might be the closest I come to hearing directly from consumers why they stand in line. This is a good source for real life examples.
Zeven, P. (2006, December 18) Do people need the gizmos we’re selling?
Retrieved July 7, 2007.
http://news.com.com/Do+people+need+the+gizmos+were+selling/2010-1041_3-6144335.html
This is a great commentary on the usefulness of gadgets that are being sold. This is an interesting contrast to the research I’m trying to do because it talks about how people don’t need the high-tech things being sold today. In fact, the article states, these gadgets actually complicate lives because they’re so complex and take forever to learn how to use. This source is good because it provides a contrary point of view, but I wouldn’t call it an authoritative source. It’s just one guy’s opinion. The article mentioned that the vast majority of consumers probably have at least one electronic gadget that they don’t fully know how to use. So, it made me wonder, who is standing in line for these high tech toys? Maybe it’s a really small subset of the population. For most of this research I’ve thought that these new gadgets advance our lives and make it better, so I’ll use this as a counter argument.
How consumerism affects society, the economy and the Environment.
Retrieved July 12, 2007. http://www.verdant.net/society.htm#howaffects
This article is fascinating because it talks about how immigrants aren’t affected by consumerism until their second generation. This seems to imply that it’s a learned behavior. The article as a whole is anti-consumerism and says that we don’t need the things that are forced upon us, yet we still buy them. The article says that commercials (advertising), the status (you’re cool) that you get when you own them, and the fact that everyone else has one are the things that drive consumerism. While the article is interesting, it is on a site that is totally anti-consumerism. This is this author’s philosophy. Like the previous source, the author seems to be politically “out there” and angry at society. He seems to be writing to change our minds about the things we buy, to be persuasive. Although this isn’t a reputable source (like a newspaper), it’s another presentation of an idea that’s counter to my own. I would use it to show another perspective.
The Toys and history of toys from last 80 years. (2007).
Retrieved July 7, 2007. http://www.thepeoplehistory.com/toys.html
This is a brief history of popular toys. As technology advances, it usually is due to children’s toys. Toys often lead the charge, bringing to the populace in an affordable package early. This in turn leads to people wanting a better more advanced product. This article isn’t a strong source—it basically just provides a starting place for me to get an idea of what products I should research more thoroughly. It’s not a well-respected source, but for a simple quote about the rise of the Cabbage Patch Kid, I thought it would be ok. It’s certainly not as reputable as some of the major publications I have found.
These sources have shown me some other ways to look at this—what is the media’s role in creating demand? What fault do the marketers have? How is capitalism responsible for the lines that form three days before a new video game comes out?
I would compare more sources to each other. If I had done that, I could have ensured that all sides of the topic had been covered. I also would have found more reputable sources. For my final paper I used different sources that weren’t included in WP#2, so I would also add them in a revision.
I also didn’t evaluate well how each source helps me understand my topic or audience.
Finally, I would write the bibliography more formally. Looking back I realize that my tone was quite informal, which probably isn’t appropriate for that kind of assignment.
Here is my WP#2 that i turned in as the final;
WP#2 Bibliography Final
This issue that I’m exploring is, why do people need to buy the latest toys and high tech gadgets? I’m exploring the psychology of that need.
Heath, J., & Potter, A. (2002). The Rebel Sell: If we all hate consumerism, how come we
This Magazine. Retrieved July 12, 2007
http://www.thismagazine.ca/issues/2002/11/rebelsell.php
This article is about consumerism. Or rather, is against consumerism. It takes two movies and talks about how they illustrate the pitfalls of consumerism. One movie is Fight Club and the other is American Beauty. Both critique society’s need to buy more. But the author says that capitalism creates that need to buy more. The movies though, like people, claim to be anti-consumer (or subversive consumers) yet fail, because they still consume. The author seems a bit “out there” politically and sounds angry. Still, his point is valid and may be useful when I talk about how capitalism may be one contributor to our desire (need?) to own the latest tech toy. Oddly enough, his answer to advertising (which creates the need for “stuff”) is to tax it.
Jones, K.C. (2007, June 26) Meet the People Waiting in Line for an iPhone. Information
Week. Retrieved July 12, 2007.
http://news.yahoo.com/s/cmp/20070627/tc_cmp/200000853
This article is fascinating because, like the one below, it talks about the long lines to buy a new high-tech gadget. This time it’s the iPhone. Most people think that the folks waiting in line are young and geeky. But this article interviews a retiree who is the first person in line. What’s interesting about him is that he doesn’t intend to resell the phone for a profit, he just thinks he should have it because we’re in the age of technology and he wants to keep on top of it. However, he doesn’t own too many other hot products. So what makes him want an iPhone? Perhaps the strength of the brand is influencing this man, although the article also states that he has waited in lines for other things. I’ll use this to think about why people stand in line. Maybe people have different reasons based on the gadget itself, and that stereotypes or theories can’t be applied across all markets. This is something I’ll have to look into. Again, this is like primary research into the reasoning behind waiting in line, so I’ll probably quote this directly.
McKeand, D. (2002). Cabbage Patch Kids. The St. James Encyclopedia of Pop Culture.
Gale Group. Retrieved July 11, 2007.
http://findarticles.com/p/articles/mi_g1epc/is_tov/ai_2419100197
This article talks about the popularity of Cabbage Patch Kids in the 1980s. It is a good article because it talks about how this toy is the first “personalized” or individualized toy—no two alike were produced. It also talks about how the back story (the history of each doll) added to its popularity. This relates to another source I have about how toy companies can create their own buzz and frenzy. This article states that the back story added to the popularity of the toys. The article actually came from an encyclopedia, which implies it’s a good source, but… it’s an encyclopedia of pop culture. However, the author presents a very balanced view about the dolls and talks about some parents’ objections to Cabbage Patch Kids. I’ll most definitely use the Cabbage Patch Kids as an example of a super-popular toy and the beginning of the lines.
Schiesel, S., Zaun, T. (2004). Finding Glamour in the Gadget. The New York Times.
Retrieved July 13, 2007.
http://query.nytimes.com/gst/fullpage.html?sec=technology&res=9F05E0DA143BF936A25757C0A9629C8B63
This article is an interesting look at high end goods and how the marketing tactics used to sell them will be employed by technology companies. Technology companies want to sell the experience of owning the product, as evidenced by the quote by the Sony Executive. This article gives an interesting insight into the minds of the marketers. I will use this first hand quote to show how they try and sell to people.
Staff. (2006, November 17) Sony’s PS3 makes US debut to long lines, short supplies.
USA Today. Retrieved July 10, 2007.
http://www.usatoday.com/tech/gaming/2006-11-17-ps3-debut_x.htm
I found this article in USA Today. The author didn’t really a bias, although the report focused on the rowdiness that ensued in the lines waiting for the PS3. So perhaps the author is showing that the crowds for these toys gets out of control, or that the situation itself is ridiculous. I would use this story in two ways. First, it illustrates how popular the PS3 was. It talks about how long people stood in line to buy it. Second, it interviews people’s reasons for doing it, so perhaps I can use those and try to analyze them through a psychological angle. Because I can’t find primary sources, this might be the closest I come to hearing directly from consumers why they stand in line. This is a good source for real life examples.
Zeven, P. (2006, December 18) Do people need the gizmos we’re selling?
Retrieved July 7, 2007.
http://news.com.com/Do+people+need+the+gizmos+were+selling/2010-1041_3-6144335.html
This is a great commentary on the usefulness of gadgets that are being sold. This is an interesting contrast to the research I’m trying to do because it talks about how people don’t need the high-tech things being sold today. In fact, the article states, these gadgets actually complicate lives because they’re so complex and take forever to learn how to use. This source is good because it provides a contrary point of view, but I wouldn’t call it an authoritative source. It’s just one guy’s opinion. The article mentioned that the vast majority of consumers probably have at least one electronic gadget that they don’t fully know how to use. So, it made me wonder, who is standing in line for these high tech toys? Maybe it’s a really small subset of the population. For most of this research I’ve thought that these new gadgets advance our lives and make it better, so I’ll use this as a counter argument.
How consumerism affects society, the economy and the Environment.
Retrieved July 12, 2007. http://www.verdant.net/society.htm#howaffects
This article is fascinating because it talks about how immigrants aren’t affected by consumerism until their second generation. This seems to imply that it’s a learned behavior. The article as a whole is anti-consumerism and says that we don’t need the things that are forced upon us, yet we still buy them. The article says that commercials (advertising), the status (you’re cool) that you get when you own them, and the fact that everyone else has one are the things that drive consumerism. While the article is interesting, it is on a site that is totally anti-consumerism. This is this author’s philosophy. Like the previous source, the author seems to be politically “out there” and angry at society. He seems to be writing to change our minds about the things we buy, to be persuasive. Although this isn’t a reputable source (like a newspaper), it’s another presentation of an idea that’s counter to my own. I would use it to show another perspective.
The Toys and history of toys from last 80 years. (2007).
Retrieved July 7, 2007. http://www.thepeoplehistory.com/toys.html
This is a brief history of popular toys. As technology advances, it usually is due to children’s toys. Toys often lead the charge, bringing to the populace in an affordable package early. This in turn leads to people wanting a better more advanced product. This article isn’t a strong source—it basically just provides a starting place for me to get an idea of what products I should research more thoroughly. It’s not a well-respected source, but for a simple quote about the rise of the Cabbage Patch Kid, I thought it would be ok. It’s certainly not as reputable as some of the major publications I have found.
These sources have shown me some other ways to look at this—what is the media’s role in creating demand? What fault do the marketers have? How is capitalism responsible for the lines that form three days before a new video game comes out?
Final WP#1 with revision suggestions
Here are some revisions that I would make to my WP#1:
I would revise this paper to conform to the specifics as outlined in the syllabus. This would improve my outcome number 9, formatting the paper properly. I would double space this paper and add the correct header.
I would also revise this paper to read more like an essay. It would read better, more cohesively if it were in an essay format. I would also revise the audience section to specifically address the audience of my paper. That would improve my writing for a specific rhetorical context.
Here is my wp#1 that I turned in as the final;
Research Proposal
Overview:
The situation that I’m interested in researching is this: why do people stand in line for 24 hours to buy the latest high tech gadget? I want to know if the demand for a product is created by good marketing, or does a product become a must-have because it showcases an emerging technology that will make our lives easier? Is there a psychological need to have the newest, hard to get item? Is it a power or elitism thing? The recent news coverage on the sales of the iPhone got me interested in this topic.
Focused research question:
What is behind the need to own the latest high-tech gadget? I’ll explore the reasons that recent games, phones and movies have become such a success.
How and why the topic is controversial:
This topic isn’t controversial in that it has a “for” and “against” side. However, in my research of this topic, I haven’t seen anyone else discuss this in a scholarly way, so I think it’s a unique, timely topic to choose.
Reflection on my experiences with this issue:
My girlfriend promised me a Wii for my birthday in June. However, we couldn’t find them in any stores, and we started looking online and in stores in May. One day we ewre shopping in Best Buy and asked a sales person when their next shipment was going to come in. They told us it would be during the weekend. So I called each day until the shipment was confirmed: it was going to arrive Sunday at 10 am. At 9:30 am I joined about a dozen other people in a line outside the store. We got numbers that secured one of our very own new game systems. But my love for new technology doesn’t stop there. I had a new MP3 player when they first came out. I always want a new phone… And when I heard about the new iPhone, I wanted one of those, too. So I see myself as that consumer who always wants the latest, greatest new toy. And I wonder why I want it. Is it because of all the hype? Is it good marketing? Is it because the product comes from a cool company that’s known for producing neat things? Do I just want the latest thing to show off to my friends? Is this a phenomenon that only happens to men? I don’t know, and that’s why I find this so interesting.
My purpose for choosing this topic:
I have a hard time writing papers, so it was important to me that I chose a topic that I’m actually interested in. Choosing this topic means that I can combine writing with a passion of mine—technology and trends. I also think it will be interesting for others to learn about, and for myself to understand. Maybe we’ll all learn a little something about our need (or our significant other’s need) for a cool new “toy”.
My opinion on this issue:
I think it’s frustrating that companies come out with a cool new product that everyone wants, even though it will be obsolete in just six months. These gadgets make them millions, and then we just want something else a few months later. Even knowing that we’re making others rich, we keep on buying. I think it’s a status thing, so others will look at us and say, “Oh wow, look at what he has.” I don’t think that people need these things, they just want them. But why they want them is what I want to uncover.
My audience:
The people who will read this assignment will be my professor, my classmates, and myself. This is different from my “target audience” I’m writing to in the paper; namely, the product developers.
Analysis of wants and needs of audience:
If we’re still thinking about my professor and classmates, I think their wants and needs are basic: they want a well-written, well-researched, interesting paper. They need me to effectively present my findings and be convinced of my authority on the topic.
Limitations of projects:
Well, this project might be difficult because there isn’t an opposing side. It might be harder for me to figure out possible objections to my argument. Another limitation could be a lack of research on this topic: the psychology of consumerism. I may have a hard time finding good, reputable sources to cite.
Research plan and timeline:
Submit final WP #1 on 7/14 (final decision on angle of project)
Continue to look for and research sources that are on going.
July 14-16 finalize sources and put relevant note on note cards.
I would revise this paper to conform to the specifics as outlined in the syllabus. This would improve my outcome number 9, formatting the paper properly. I would double space this paper and add the correct header.
I would also revise this paper to read more like an essay. It would read better, more cohesively if it were in an essay format. I would also revise the audience section to specifically address the audience of my paper. That would improve my writing for a specific rhetorical context.
Here is my wp#1 that I turned in as the final;
Research Proposal
Overview:
The situation that I’m interested in researching is this: why do people stand in line for 24 hours to buy the latest high tech gadget? I want to know if the demand for a product is created by good marketing, or does a product become a must-have because it showcases an emerging technology that will make our lives easier? Is there a psychological need to have the newest, hard to get item? Is it a power or elitism thing? The recent news coverage on the sales of the iPhone got me interested in this topic.
Focused research question:
What is behind the need to own the latest high-tech gadget? I’ll explore the reasons that recent games, phones and movies have become such a success.
How and why the topic is controversial:
This topic isn’t controversial in that it has a “for” and “against” side. However, in my research of this topic, I haven’t seen anyone else discuss this in a scholarly way, so I think it’s a unique, timely topic to choose.
Reflection on my experiences with this issue:
My girlfriend promised me a Wii for my birthday in June. However, we couldn’t find them in any stores, and we started looking online and in stores in May. One day we ewre shopping in Best Buy and asked a sales person when their next shipment was going to come in. They told us it would be during the weekend. So I called each day until the shipment was confirmed: it was going to arrive Sunday at 10 am. At 9:30 am I joined about a dozen other people in a line outside the store. We got numbers that secured one of our very own new game systems. But my love for new technology doesn’t stop there. I had a new MP3 player when they first came out. I always want a new phone… And when I heard about the new iPhone, I wanted one of those, too. So I see myself as that consumer who always wants the latest, greatest new toy. And I wonder why I want it. Is it because of all the hype? Is it good marketing? Is it because the product comes from a cool company that’s known for producing neat things? Do I just want the latest thing to show off to my friends? Is this a phenomenon that only happens to men? I don’t know, and that’s why I find this so interesting.
My purpose for choosing this topic:
I have a hard time writing papers, so it was important to me that I chose a topic that I’m actually interested in. Choosing this topic means that I can combine writing with a passion of mine—technology and trends. I also think it will be interesting for others to learn about, and for myself to understand. Maybe we’ll all learn a little something about our need (or our significant other’s need) for a cool new “toy”.
My opinion on this issue:
I think it’s frustrating that companies come out with a cool new product that everyone wants, even though it will be obsolete in just six months. These gadgets make them millions, and then we just want something else a few months later. Even knowing that we’re making others rich, we keep on buying. I think it’s a status thing, so others will look at us and say, “Oh wow, look at what he has.” I don’t think that people need these things, they just want them. But why they want them is what I want to uncover.
My audience:
The people who will read this assignment will be my professor, my classmates, and myself. This is different from my “target audience” I’m writing to in the paper; namely, the product developers.
Analysis of wants and needs of audience:
If we’re still thinking about my professor and classmates, I think their wants and needs are basic: they want a well-written, well-researched, interesting paper. They need me to effectively present my findings and be convinced of my authority on the topic.
Limitations of projects:
Well, this project might be difficult because there isn’t an opposing side. It might be harder for me to figure out possible objections to my argument. Another limitation could be a lack of research on this topic: the psychology of consumerism. I may have a hard time finding good, reputable sources to cite.
Research plan and timeline:
Submit final WP #1 on 7/14 (final decision on angle of project)
Continue to look for and research sources that are on going.
July 14-16 finalize sources and put relevant note on note cards.
D#14,HW#2 Peer Review Reflection
This peer review was the best of them. Everyone’s papers show a grand improvement from the beginning of the class. I believe that we all have learned a great deal. It seems like there where less comments made on the papers. Paragraphs were easier to read also containing good structure. After reading these drafts, I realized some just how much we have covered. Also, the comments that were made on papers were a big help. I appreciated all comments made. I will take them into consideration.
This week I commented on;
Jessica W-D;
http://docs.google.com/Doc?id=dcp6f87z_5gkp2k5
Alexis;
http://docs.google.com/Doc?id=dftzgqkp_7d6pz7p
This week I commented on;
Jessica W-D;
http://docs.google.com/Doc?id=dcp6f87z_5gkp2k5
Alexis;
http://docs.google.com/Doc?id=dftzgqkp_7d6pz7p
Monday, July 30, 2007
WP#4 Draft
Jason Bloom
July 30, 2007
ENG 102/ Section 3952
Summer Session 2
Writing Project 4
WP#4 Draft
Dear Professor Rodrigo and class,
In four short weeks I have learned a lot about myself and writing. I also learned that writing can be simpler if you follow the proper steps. Knowing the who’s, what’s, when’s, whys and how’s can start you off on composing a great paper. Even though I struggled at times, rereading the work made me understand the outcomes more.
To start, course outcome number one introduced me to what a paper is to possess. Knowing who your audience is can be crucial. If you write for the wrong audience, you may not get you point, ‘topic’, across. I believe that with learning this, I will be able to write a well constructed and focused paper for any occasion. WP#1 is a good example of how to start off. With constructing a proposal, you have a step by step key to what information you will need for your paper. I need to continue on working on purpose. This is where reason to the question should be answered. Yet I look past this to often and rush into it. I may have to use what I have learned from this outcome in preparing proposals. In the golf business you may have to make a proposal on work that you would or need to do. Being able to do these could help in my supervisors in why, when and how I am planning to complete this task.
Next, outcome number two tends to end up like the purpose. I rush it and loose the focus. Keeping focus on this outcome helped in making my stay paper on point. Unity is where I need the most work. Writing a paragraph that does not stay in structure tends to be misunderstood. Reading as well as writing the peer reviews is where I believe I realized this. By reading other peoples work, I was able to notice my mistakes my comparing. I know that I will use this information on a day to day basis. Not just in writing but also in communication. Being able to get my point across by clearly speaking makes my job as a superintendent easier.
After that, outcome number three really showed me that I need to be consistent. I tend to stray off the path from time to time. This could lead a reader to misunderstand what the meaning of my writing is. I still tend to write in phrases, not complete sentences. I noted that throughout my postings. The grammar exercises I did helped, but I still catch myself.
At first, finding online resources was the most difficult part for me. I wasn’t finding any sources that dealt with my topic sentence. Then I made the list of key words to widen my search, and I found a lot more articles. As I put my paper together, it helped me narrow my research. I could present my idea, and then find research to back it up. I definitely improved my internet research skills as the three weeks progressed. My final paper had better sources than my WP#2 did.
This next outcome, using sources, was one of my stronger suits. I think I was able to pick out relevant quotes, quotes that supported my thesis the best. However, looking back at my paper, I noticed that I did tend to use direct quotes the most. I think I did that because I thought my sources said things more succinctly than I could. For future improvement in this area, I would try to put their ideas into my own words, and cite them. Also, I learned how to evaluate a source—is it a reputable author, or someone just ranting? This is helpful for the future because I should always understand the source of any materials I read, whether it’s a media story or someone trying to sell me “the best” fertilizer.
Learning APA documentation style was a challenge for me. At first, I thought I was using the correct format, but I learned that there was specific information (such as when I retrieved an article) that I was leaving out. In fact, it was a peer review that pointed out these deficiencies. I appreciated that. I also struggled with correctly citing sources that didn’t fit the format in the book. For example, one article I quoted said it was written by “staff”, so that is how I credited it. However, I was later told that it was the wrong way to do it. I will use this knowledge in the future because I really think I understand the proper way to cite a source now.
The feedback that I got was mostly helpful. As I mentioned, it was a peer reviewer that pointed out my incorrect APA documentation style. Comments made about my WP#1 helped me consider other ideas for my topic. I think I did a good job incorporating suggestions that others made. I took criticism well. This is a skill I’ll carry with me because I need to realize that when my boss comments on my projects, he, like my peer reviewers, is trying to help me improve, not criticize me. I also learned that sometimes I need to actively seek out others’ ideas about my project. Overall, this was a strength for me.
I think my greatest strength is that I present a fair, balanced review of an issue. I have the ability to look at all sides, evaluate them, and present them equally.
I definitely started off slowly learning the new technologies required by the course. I was intimidated by the use of a blog and the number of postings we had to do. However, with practice, it became easier. I also struggled with Turnitin because I wasn’t always sure how to share. My favorite program, however, was Delicious. This is a program that I’ll use in the future to continue to tag my favorite websites or articles I’d like to refer back to.
July 30, 2007
ENG 102/ Section 3952
Summer Session 2
Writing Project 4
WP#4 Draft
Dear Professor Rodrigo and class,
In four short weeks I have learned a lot about myself and writing. I also learned that writing can be simpler if you follow the proper steps. Knowing the who’s, what’s, when’s, whys and how’s can start you off on composing a great paper. Even though I struggled at times, rereading the work made me understand the outcomes more.
To start, course outcome number one introduced me to what a paper is to possess. Knowing who your audience is can be crucial. If you write for the wrong audience, you may not get you point, ‘topic’, across. I believe that with learning this, I will be able to write a well constructed and focused paper for any occasion. WP#1 is a good example of how to start off. With constructing a proposal, you have a step by step key to what information you will need for your paper. I need to continue on working on purpose. This is where reason to the question should be answered. Yet I look past this to often and rush into it. I may have to use what I have learned from this outcome in preparing proposals. In the golf business you may have to make a proposal on work that you would or need to do. Being able to do these could help in my supervisors in why, when and how I am planning to complete this task.
Next, outcome number two tends to end up like the purpose. I rush it and loose the focus. Keeping focus on this outcome helped in making my stay paper on point. Unity is where I need the most work. Writing a paragraph that does not stay in structure tends to be misunderstood. Reading as well as writing the peer reviews is where I believe I realized this. By reading other peoples work, I was able to notice my mistakes my comparing. I know that I will use this information on a day to day basis. Not just in writing but also in communication. Being able to get my point across by clearly speaking makes my job as a superintendent easier.
After that, outcome number three really showed me that I need to be consistent. I tend to stray off the path from time to time. This could lead a reader to misunderstand what the meaning of my writing is. I still tend to write in phrases, not complete sentences. I noted that throughout my postings. The grammar exercises I did helped, but I still catch myself.
At first, finding online resources was the most difficult part for me. I wasn’t finding any sources that dealt with my topic sentence. Then I made the list of key words to widen my search, and I found a lot more articles. As I put my paper together, it helped me narrow my research. I could present my idea, and then find research to back it up. I definitely improved my internet research skills as the three weeks progressed. My final paper had better sources than my WP#2 did.
This next outcome, using sources, was one of my stronger suits. I think I was able to pick out relevant quotes, quotes that supported my thesis the best. However, looking back at my paper, I noticed that I did tend to use direct quotes the most. I think I did that because I thought my sources said things more succinctly than I could. For future improvement in this area, I would try to put their ideas into my own words, and cite them. Also, I learned how to evaluate a source—is it a reputable author, or someone just ranting? This is helpful for the future because I should always understand the source of any materials I read, whether it’s a media story or someone trying to sell me “the best” fertilizer.
Learning APA documentation style was a challenge for me. At first, I thought I was using the correct format, but I learned that there was specific information (such as when I retrieved an article) that I was leaving out. In fact, it was a peer review that pointed out these deficiencies. I appreciated that. I also struggled with correctly citing sources that didn’t fit the format in the book. For example, one article I quoted said it was written by “staff”, so that is how I credited it. However, I was later told that it was the wrong way to do it. I will use this knowledge in the future because I really think I understand the proper way to cite a source now.
The feedback that I got was mostly helpful. As I mentioned, it was a peer reviewer that pointed out my incorrect APA documentation style. Comments made about my WP#1 helped me consider other ideas for my topic. I think I did a good job incorporating suggestions that others made. I took criticism well. This is a skill I’ll carry with me because I need to realize that when my boss comments on my projects, he, like my peer reviewers, is trying to help me improve, not criticize me. I also learned that sometimes I need to actively seek out others’ ideas about my project. Overall, this was a strength for me.
I think my greatest strength is that I present a fair, balanced review of an issue. I have the ability to look at all sides, evaluate them, and present them equally.
I definitely started off slowly learning the new technologies required by the course. I was intimidated by the use of a blog and the number of postings we had to do. However, with practice, it became easier. I also struggled with Turnitin because I wasn’t always sure how to share. My favorite program, however, was Delicious. This is a program that I’ll use in the future to continue to tag my favorite websites or articles I’d like to refer back to.
Sunday, July 29, 2007
D#12,HW#5
The reading reflections are important because they are quick notes that can be review at any time. They show how I was doing when the class first startedcompared to now. also how you can use 'add ons' to a paper to bulk it up with using some discreation as to not over do it. Also how to properly site a source. Which we all know is very important to do. The reading reflections to me seem to be a valuable resource that will be used.
D#12,HW#6
I do not believe that I would go back and use too much of what I wrote in the deadline reflections. I started writing them kind of vague but started to be more descriptive in later blogs. I did notice that my focus on the topic keep on going even when times were tough. Having difficulty finding a good source on a relatively new topic was rough. With all this taken into consideration, I may go back to a couple deadline reflections especially the one for deadline number 12. This reflection makes me think on proper paragraph structure had how to write a paper properly.
D#12,HW#7
This deadline was the toughest yet. Even though the prior assignments had led us to this point, it still had its challenges. Writing essays is an art form. One in which you must learn the proper techniques in order for it to be correct. This weeks assignments showed how to accomplish this. Having an argument with someone is easier than writing one. Keeping the focus of what you are arguing can be tough. Keeping your point in mind however helps do this. The two peer reviews I did this week were on good topics. The papers were taking shape and easy to read. I hope their finals are as good. By reading their papers, I was able to compare my paper to theirs. See if I was missing any important information, or if I was out of structure. In closing, this bitter sweet assignment has changed not only the way I write but also how I will read a paper.
Shawn;
http://swivan78.blogspot.com/2007/07/d12-hw2-hw3-final-wp3.html
Jessica WD;
http://jlw324.blogspot.com/2007/07/d12-hw3-writing-project-reflection.html
Shawn;
http://swivan78.blogspot.com/2007/07/d12-hw2-hw3-final-wp3.html
Jessica WD;
http://jlw324.blogspot.com/2007/07/d12-hw3-writing-project-reflection.html
D#12,HW#3
This writing project was more difficult than what I had first thought. Even though all the homework had lead up to this project, I was still taken back. It was a challenge to find some sources that were credible. There has been very little research done on this topic. Yet I was still able to find some. Doing all the annotated bibliographies along with wp#2, helped in doing the citation work. I was able to understand the proper way to apply a site and bibliography to a paper. By doing a outline for this paper, setting up the structure for the paper was lined out in front of me. That was probably what made the paper the easiest to write. Even though revision is a part of writing, this was where I had the most difficulty and spent the most time. To make a sentence read the way your want it to mean is a challenge. Changing one can make your meaning different than what your point is. Overall, this project was very challenging and fun at the same time. Searching for sources was fun, though producing few sources.
Wednesday, July 25, 2007
D#11,HW#5, Deadline Reflection
Even though I had a guide to follow, I was still stuck on what goes where. I hope that I was able to put the correcet information where it needed to go.
I have commented on;
Amandas'
http://amanda-intro.blogspot.com/2007/07/dl9-hw6.html
and;
Kelesias'
http://tedibaer2007.blogspot.com/2007/07/d9-hw6-toulmin-method-outline.html
I have commented on;
Amandas'
http://amanda-intro.blogspot.com/2007/07/dl9-hw6.html
and;
Kelesias'
http://tedibaer2007.blogspot.com/2007/07/d9-hw6-toulmin-method-outline.html
D#11,HW#4, Peer Review Reflection
Altough it can be easy to rip someone elses work apart. You are still left with that feeling of not wanting to hurt someone. This statement is in no way connected to how I reviewed these two drafts. It is just a feeling I get. However, it is tough to review so you do not hurt anyone.
By reviewing these papers, it shows where i may need to improve and revise my paper.
By reviewing these papers, it shows where i may need to improve and revise my paper.
D#11,HW#3, Peer Review
I made peer review comments to;
Jessica Williams
http://docs.google.com/Doc?id=dgh8hrzj_17c8jh72
and too;
Kelesia Bomar
http://docs.google.com/Doc?id=dgh8hrzj_16g77htz
They both have very solid papers.
Jessica Williams
http://docs.google.com/Doc?id=dgh8hrzj_17c8jh72
and too;
Kelesia Bomar
http://docs.google.com/Doc?id=dgh8hrzj_16g77htz
They both have very solid papers.
D#10,HW#8
This is the point of the paper where I loose it. I get caught up in, am I doing this right? I have been struggling with the hw#4. Probably just thinking about it too much. Should just go with the flow of writing. But I also loose it then to. When I just write, I tend to stray from the topic. Is this normal? Trying to work through it.
D#10,HW#1
After reading these chapters, I have noticed the difference in the way i write compared to the three ways to write a paragraph. I feel that i may start off going the right direction, then steer off course. I get the topic point out no problem. I have to keep the paragraph flowing together and make sure to clearly express the points to support the topic.
Monday, July 23, 2007
WP#3
Draft WP#3
Although consumers have been enjoying many high tech or new products for years, they have not always stood in long lines or fought over products. That phenomenon is new. Some examples of products that have enjoyed success like this have included the Sony Playstation 3, the Nintendo Wii, and Apple’s iPhone. Because this strange rise has come about only recently, I believe that the need to buy expensive, high-tech, or high-demand products is created by marketing and media.
The phenomenon is relatively new, developing with the spread/rising influence of media. In fact, the first example of a toy or product creating a buzz was the introduction of the Cabbage Patch Kids in the 1980s. It is widely regarded as the first consumer product of any kind that people stood in line for and resold for profit. (cite: Encyclopedia of Pop Culture.)
This craze over toys and gadgets is not an inherent behavior, it is learned. In fact, research shows that this need to buy develops in second-generation immigrants, who learn it once they’re in America (source).
Consumers tend to buy things they want, not that they necessarily need. This statement is backed up by the fact that many new gadgets are not only prohibitively expensive, but they actually complicate our lives (cite: Do consumers need the gadgets we’re selling?). It becomes clear that the demand for products is artificially created and inherent in our lives. In fact, “two out of three Americans have lost interest in a technology product because it seemed too complex or difficult to operate” (source). This article clearly states that most of us don’t need the gadgets we’re buying.
So the question remains, is it media and marketing that creates this demand? A recent article in the Christian Science Monitor states that the frenzy around the Furby toy is driven by the media. The article reports that toy manufacturers can create demand for their product by appearing on certain television shows and creating hype for their product. This buzz creates high demand for a product, even before the “hot” toy is on the market. Around the holiday time, articles in the paper and reports on the news often report on “this year’s hot gifts”, adding more fuel to the fire. Furthermore, when the media reports on those long lines and fights over a product, it creates even more demand, because the casual consumer thinks “everyone else has one, so I need one too”.
Objections:
#1: Capitalism creates the demand (people sitting in line and then reselling the product for a profit).
Rebuttal: This is a good point. Still, it’s the marketing that creates the demand in the first place.
#2: There could be an underlying psychological need to buy.
Rebuttal: Most of the “on the street” interviews did not capture that need to buy. While the disease (compulsive buying) does exist, it does not normally manifest itself in people waiting in lines for two days.
Although consumers have been enjoying many high tech or new products for years, they have not always stood in long lines or fought over products. That phenomenon is new. Some examples of products that have enjoyed success like this have included the Sony Playstation 3, the Nintendo Wii, and Apple’s iPhone. Because this strange rise has come about only recently, I believe that the need to buy expensive, high-tech, or high-demand products is created by marketing and media.
The phenomenon is relatively new, developing with the spread/rising influence of media. In fact, the first example of a toy or product creating a buzz was the introduction of the Cabbage Patch Kids in the 1980s. It is widely regarded as the first consumer product of any kind that people stood in line for and resold for profit. (cite: Encyclopedia of Pop Culture.)
This craze over toys and gadgets is not an inherent behavior, it is learned. In fact, research shows that this need to buy develops in second-generation immigrants, who learn it once they’re in America (source).
Consumers tend to buy things they want, not that they necessarily need. This statement is backed up by the fact that many new gadgets are not only prohibitively expensive, but they actually complicate our lives (cite: Do consumers need the gadgets we’re selling?). It becomes clear that the demand for products is artificially created and inherent in our lives. In fact, “two out of three Americans have lost interest in a technology product because it seemed too complex or difficult to operate” (source). This article clearly states that most of us don’t need the gadgets we’re buying.
So the question remains, is it media and marketing that creates this demand? A recent article in the Christian Science Monitor states that the frenzy around the Furby toy is driven by the media. The article reports that toy manufacturers can create demand for their product by appearing on certain television shows and creating hype for their product. This buzz creates high demand for a product, even before the “hot” toy is on the market. Around the holiday time, articles in the paper and reports on the news often report on “this year’s hot gifts”, adding more fuel to the fire. Furthermore, when the media reports on those long lines and fights over a product, it creates even more demand, because the casual consumer thinks “everyone else has one, so I need one too”.
Objections:
#1: Capitalism creates the demand (people sitting in line and then reselling the product for a profit).
Rebuttal: This is a good point. Still, it’s the marketing that creates the demand in the first place.
#2: There could be an underlying psychological need to buy.
Rebuttal: Most of the “on the street” interviews did not capture that need to buy. While the disease (compulsive buying) does exist, it does not normally manifest itself in people waiting in lines for two days.
D#9,HW#6
Outline WP#3
Project’s Claim: That the need for consumers to buy new “unneeded” high technology is created by marketing and media.
Reason #1: The phenomenon is relatively new, developing with the spread/rising influence of media.
Principle: It gave rise in the 1980s with the introduction of the Cabbage Patch Kids.
Backing: We have several articles that cite this as the first instance of frenzy over a product. In this case, it’s a toy.
Evidence #1: Cabbage Patch Kids are the first example of a consumer product that people stood in line and fought over. This evidence is presented in the Encyclopedia of Pop Culture.
Backing: An encyclopedia is a trustworthy source.
Backing: It says that Cabbage Patch Kids are the first toys that created a market frenzy.
Evidence #2: Consumers tend to buy things they want, not that they necessarily need.
Principle: Consumers tend to buy what they are told to, not what they need.
Backing: The media tells you what you “need” to buy.
Evidence #3: The media helps create the frenzy around the holiday time.
Principle: An article in the Christian Science Monitor states that the frenzy around the Furby toy is driven by the media.
Backing: The article states that toy manufacturers can create demand for their product.
Backing: The buzz creates demand, even before “hot” toys are released.
Backing: When the media reports on those long lines/high demand, it creates even more demand.
Objections:
#1: Capitalism creates the demand (people sitting in line and then reselling the product for a profit).
Rebuttal: This is a good point. Still, it’s the marketing that creates the demand in the first place.
#2: There could be an underlying psychological need to buy.Rebuttal: Most of the “on the street” interviews did not capture that need to buy. While the disease (compulsive buying) does exist, it does not normally manifest itself in people waiting in lines for two days.
Project’s Claim: That the need for consumers to buy new “unneeded” high technology is created by marketing and media.
Reason #1: The phenomenon is relatively new, developing with the spread/rising influence of media.
Principle: It gave rise in the 1980s with the introduction of the Cabbage Patch Kids.
Backing: We have several articles that cite this as the first instance of frenzy over a product. In this case, it’s a toy.
Evidence #1: Cabbage Patch Kids are the first example of a consumer product that people stood in line and fought over. This evidence is presented in the Encyclopedia of Pop Culture.
Backing: An encyclopedia is a trustworthy source.
Backing: It says that Cabbage Patch Kids are the first toys that created a market frenzy.
Evidence #2: Consumers tend to buy things they want, not that they necessarily need.
Principle: Consumers tend to buy what they are told to, not what they need.
Backing: The media tells you what you “need” to buy.
Evidence #3: The media helps create the frenzy around the holiday time.
Principle: An article in the Christian Science Monitor states that the frenzy around the Furby toy is driven by the media.
Backing: The article states that toy manufacturers can create demand for their product.
Backing: The buzz creates demand, even before “hot” toys are released.
Backing: When the media reports on those long lines/high demand, it creates even more demand.
Objections:
#1: Capitalism creates the demand (people sitting in line and then reselling the product for a profit).
Rebuttal: This is a good point. Still, it’s the marketing that creates the demand in the first place.
#2: There could be an underlying psychological need to buy.Rebuttal: Most of the “on the street” interviews did not capture that need to buy. While the disease (compulsive buying) does exist, it does not normally manifest itself in people waiting in lines for two days.
Sunday, July 22, 2007
D#9,HW#4, Annotated Bibliography
Staff. (2006, November 17) Sony’s PS3 makes US debut to long lines, short supplies.
USA Today. Retrieved July 10, 2007.
http://www.usatoday.com/tech/gaming/2006-11-17-ps3-debut_x.htm
I found this article in USA Today. The author didn’t really a bias, although the report focused on the rowdiness that ensued in the lines waiting for the PS3. So perhaps the author is showing that the crowds for these toys gets out of control, or that the situation itself is ridiculous. I would use this story in two ways. First, it illustrates how popular the PS3 was. It talks about how long people stood in line to buy it. Second, it interviews people’s reasons for doing it, so perhaps I can use those and try to analyze them through a psychological angle. Because I can’t find primary sources, this might be the closest I come to hearing directly from consumers why they stand in line. This is a good source for real life examples.
McKeand, D. (2002). Cabbage Patch Kids. The St. James Encyclopedia of Pop Culture.
Gale Group. Retrieved July 11, 2007.
http://findarticles.com/p/articles/mi_g1epc/is_tov/ai_2419100197
This article talks about the popularity of Cabbage Patch Kids in the 1980s. It is a good article because it talks about how this toy is the first “personalized” or individualized toy—no two alike were produced. It also talks about how the back story (the history of each doll) added to its popularity. This relates to another source I have about how toy companies can create their own buzz and frenzy. This article states that the back story added to the popularity of the toys. The article actually came from an encyclopedia, which implies it’s a good source, but… it’s an encyclopedia of pop culture. However, the author presents a very balanced view about the dolls and talks about some parents’ objections to Cabbage Patch Kids. I’ll most definitely use the Cabbage Patch Kids as an example of a super-popular toy and the beginning of the lines.
How consumerism affects society, the economy and the Environment.
Retrieved July 12, 2007. http://www.verdant.net/society.htm#howaffects
This article is fascinating because it talks about how immigrants aren’t affected by consumerism until their second generation. This seems to imply that it’s a learned behavior. The article as a whole is anti-consumerism and says that we don’t need the things that are forced upon us, yet we still buy them. The article says that commercials (advertising), the status (you’re cool) that you get when you own them, and the fact that everyone else has one are the things that drive consumerism. While the article is interesting, it is on a site that is totally anti-consumerism. This is this author’s philosophy. Like the previous source, the author seems to be politically “out there” and angry at society. He seems to be writing to change our minds about the things we buy, to be persuasive. Although this isn’t a reputable source (like a newspaper), it’s another presentation of an idea that’s counter to my own. I would use it to show another perspective.
USA Today. Retrieved July 10, 2007.
http://www.usatoday.com/tech/gaming/2006-11-17-ps3-debut_x.htm
I found this article in USA Today. The author didn’t really a bias, although the report focused on the rowdiness that ensued in the lines waiting for the PS3. So perhaps the author is showing that the crowds for these toys gets out of control, or that the situation itself is ridiculous. I would use this story in two ways. First, it illustrates how popular the PS3 was. It talks about how long people stood in line to buy it. Second, it interviews people’s reasons for doing it, so perhaps I can use those and try to analyze them through a psychological angle. Because I can’t find primary sources, this might be the closest I come to hearing directly from consumers why they stand in line. This is a good source for real life examples.
McKeand, D. (2002). Cabbage Patch Kids. The St. James Encyclopedia of Pop Culture.
Gale Group. Retrieved July 11, 2007.
http://findarticles.com/p/articles/mi_g1epc/is_tov/ai_2419100197
This article talks about the popularity of Cabbage Patch Kids in the 1980s. It is a good article because it talks about how this toy is the first “personalized” or individualized toy—no two alike were produced. It also talks about how the back story (the history of each doll) added to its popularity. This relates to another source I have about how toy companies can create their own buzz and frenzy. This article states that the back story added to the popularity of the toys. The article actually came from an encyclopedia, which implies it’s a good source, but… it’s an encyclopedia of pop culture. However, the author presents a very balanced view about the dolls and talks about some parents’ objections to Cabbage Patch Kids. I’ll most definitely use the Cabbage Patch Kids as an example of a super-popular toy and the beginning of the lines.
How consumerism affects society, the economy and the Environment.
Retrieved July 12, 2007. http://www.verdant.net/society.htm#howaffects
This article is fascinating because it talks about how immigrants aren’t affected by consumerism until their second generation. This seems to imply that it’s a learned behavior. The article as a whole is anti-consumerism and says that we don’t need the things that are forced upon us, yet we still buy them. The article says that commercials (advertising), the status (you’re cool) that you get when you own them, and the fact that everyone else has one are the things that drive consumerism. While the article is interesting, it is on a site that is totally anti-consumerism. This is this author’s philosophy. Like the previous source, the author seems to be politically “out there” and angry at society. He seems to be writing to change our minds about the things we buy, to be persuasive. Although this isn’t a reputable source (like a newspaper), it’s another presentation of an idea that’s counter to my own. I would use it to show another perspective.
D#9,HW#3, Writing project reflection
This assignment started off to seem difficult. I sat back a minute, relaxed, read some web pages, and got back into it. When I did start to work more on the assignment, I realized that all the previous bibliographies that have been done lead me up to this assignment. When I thought about it that way, I started to see how much easier it was than what I had made it out to be. Without doing the previous bibliographies, I would have been lost.
D#9,HW#1, Reading Reflection
Although some of this weeks reading was a refresher, it was good help on how to put a paper together. I was sure that I had known just exactly how and where the thesis and supporting body of the paper should be laid out. Yet, I could always use some extra guidance. These chapters will be handy.
Wednesday, July 18, 2007
D#8,HW#5, Deadline Reflection
Is was good to get this WP#2 draft done. Doing this assignment has got the wheels turning a bit faster and everything is taking shape. My only problem is finding credible resources. The majority of the sites that I have found are pay. Not going to buy a story with only a one to two line overview! Other than that, read the peer reviews and frlt they were fair and got me working on the fixing what was wrong.
D#8,HW#2, Peer Review Reflection
I did peer reviews on Amandas' and Latrons' papers. They are both very good topics and are shaping up to be great papers. Looking forward to reading both of them. I noticed that some of us make some of the same mistakes. Like not have a retrieved date in your citation. I need to work more on finding some more informative sources. On the turnitin site, the only highlighted areas I had were of the titles of the citations. And these maybe done so because they are of printed papers, stories, and books that others have made.
Monday, July 16, 2007
D#7HW#4, WP#2
WP#2 DRAFT. I welcome any comments or ideas. I alphebetized by author last name, but two of my sources didn't have an author. I simply listed them at the end.
This issue that I’m exploring is, why do people need to buy the latest toys and high tech gadgets? I’m exploring the psychology of that need.
Heath, J., Potter, A. (2002). The Rebel Sell: If we all hate consumerism, how come we
can’t stop shopping? This Magazine.
http://www.thismagazine.ca/issues/2002/11/rebelsell.php
This article is about consumerism. Or rather, is against consumerism. It takes two movies and talks about how they illustrate the pitfalls of consumerism. One movie is Fight Club and the other is American Beauty. Both critique society’s need to buy more. But the author says that capitalism creates that need to buy more. The movies though, like people, claim to be anti-consumer (or subversive consumers) yet fail, because they still consume. The author seems a bit “out there” politically and sounds angry. Still, his point is valid and may be useful when I talk about how capitalism may be one contributor to our desire (need?) to own the latest tech toy. Oddly enough, his answer to advertising (which creates the need for “stuff”) is to tax it.
Jones, K.C. (2007, June 26) Meet the People Waiting in Line for an iPhone. Information
Week. http://news.yahoo.com/s/cmp/20070627/tc_cmp/200000853
This article is fascinating because, like the one below, it talks about the long lines to buy a new high-tech gadget. This time it’s the iPhone. Most people think that the folks waiting in line are young and geeky. But this article interviews a retiree who is the first person in line. What’s interesting about him is that he doesn’t intend to resell the phone for a profit, he just thinks he should have it because we’re in the age of technology and he wants to keep on top of it. However, he doesn’t own too many other hot products. So what makes him want an iPhone? Perhaps the strength of the brand is influencing this man, although the article also states that he has waited in lines for other things. I’ll use this to think about why people stand in line. Maybe people have different reasons based on the gadget itself, and that stereotypes or theories can’t be applied across all markets. This is something I’ll have to look into. Again, this is like primary research into the reasoning behind waiting in line, so I’ll probably quote this directly.
McKeand, D. (2002). Cabbage Patch Kids. The St. James Encyclopedia of Pop Culture.
Gale Group. http://findarticles.com/p/articles/mi_g1epc/is_tov/ai_2419100197
This article talks about the popularity of Cabbage Patch Kids in the 1980s. It is a good article because it talks about how this toy is the first “personalized” or individualized toy—no two alike were produced. It also talks about how the back story (the history of each doll) added to its popularity. This relates to another source I have about how toy companies can create their own buzz and frenzy. This article states that the back story added to the popularity of the toys. The article actually came from an encyclopedia, which implies it’s a good source, but… it’s an encyclopedia of pop culture. However, the author presents a very balanced view about the dolls and talks about some parents’ objections to Cabbage Patch Kids. I’ll most definitely use the Cabbage Patch Kids as an example of a super-popular toy and the beginning of the lines.
Schiesel, S., Zaun, T. (2004). Finding Glamour in the Gadget. The New York Times.
http://query.nytimes.com/gst/fullpage.html?sec=technology&res=9F05E0DA143BF936A25757C0A9629C8B63
This article is an interesting look at high end goods and how the marketing tactics used to sell them will be employed by technology companies. Technology companies want to sell the experience of owning the product, as evidenced by the quote by the Sony Executive. This article gives an interesting insight into the minds of the marketers. I will use this first hand quote to show how they try and sell to people.
Staff. (2006, November 17) Sony’s PS3 makes US debut to long lines, short supplies.
USA Today. http://www.usatoday.com/tech/gaming/2006-11-17-ps3-debut_x.htm
I found this article in USA Today. The author didn’t really a bias, although the report focused on the rowdiness that ensued in the lines waiting for the PS3. So perhaps the author is showing that the crowds for these toys gets out of control, or that the situation itself is ridiculous. I would use this story in two ways. First, it illustrates how popular the PS3 was. It talks about how long people stood in line to buy it. Second, it interviews people’s reasons for doing it, so perhaps I can use those and try to analyze them through a psychological angle. Because I can’t find primary sources, this might be the closest I come to hearing directly from consumers why they stand in line. This is a good source for real life examples.
Zeven, P. (2006, December 18) Do people need the gizmos we’re selling?
http://news.com.com/Do+people+need+the+gizmos+were+selling/2010-1041_3-6144335.html
This is a great commentary on the usefulness of gadgets that are being sold. This is an interesting contrast to the research I’m trying to do because it talks about how people don’t need the high-tech things being sold today. In fact, the article states, these gadgets actually complicate lives because they’re so complex and take forever to learn how to use. This source is good because it provides a contrary point of view, but I wouldn’t call it an authoritative source. It’s just one guy’s opinion. The article mentioned that the vast majority of consumers probably have at least one electronic gadget that they don’t fully know how to use. So, it made me wonder, who is standing in line for these high tech toys? Maybe it’s a really small subset of the population. For most of this research I’ve thought that these new gadgets advance our lives and make it better, so I’ll use this as a counter argument.
How consumerism affects society, the economy and the Environment.
http://www.verdant.net/society.htm#howaffects
This article is fascinating because it talks about how immigrants aren’t affected by consumerism until their second generation. This seems to imply that it’s a learned behavior. The article as a whole is anti-consumerism and says that we don’t need the things that are forced upon us, yet we still buy them. The article says that commercials (advertising), the status (you’re cool) that you get when you own them, and the fact that everyone else has one are the things that drive consumerism. While the article is interesting, it is on a site that is totally anti-consumerism. This is this author’s philosophy. Like the previous source, the author seems to be politically “out there” and angry at society. He seems to be writing to change our minds about the things we buy, to be persuasive. Although this isn’t a reputable source (like a newspaper), it’s another presentation of an idea that’s counter to my own. I would use it to show another perspective.
The Toys and history of toys from last 80 years. (2007).
http://www.thepeoplehistory.com/toys.html
This is a brief history of popular toys. As technology advances, it usually is due to children’s toys. Toys often lead the charge, bringing to the populace in an affordable package early. This in turn leads to people wanting a better more advanced product. This article isn’t a strong source—it basically just provides a starting place for me to get an idea of what products I should research more thoroughly. It’s not a well-respected source, but for a simple quote about the rise of the Cabbage Patch Kid, I thought it would be ok. It’s certainly not as reputable as some of the major publications I have found.
These sources have shown me some other ways to look at this—what is the media’s role in creating demand? What fault do the marketers have? How is capitalism responsible for the lines that form three days before a new video game comes out?
This issue that I’m exploring is, why do people need to buy the latest toys and high tech gadgets? I’m exploring the psychology of that need.
Heath, J., Potter, A. (2002). The Rebel Sell: If we all hate consumerism, how come we
can’t stop shopping? This Magazine.
http://www.thismagazine.ca/issues/2002/11/rebelsell.php
This article is about consumerism. Or rather, is against consumerism. It takes two movies and talks about how they illustrate the pitfalls of consumerism. One movie is Fight Club and the other is American Beauty. Both critique society’s need to buy more. But the author says that capitalism creates that need to buy more. The movies though, like people, claim to be anti-consumer (or subversive consumers) yet fail, because they still consume. The author seems a bit “out there” politically and sounds angry. Still, his point is valid and may be useful when I talk about how capitalism may be one contributor to our desire (need?) to own the latest tech toy. Oddly enough, his answer to advertising (which creates the need for “stuff”) is to tax it.
Jones, K.C. (2007, June 26) Meet the People Waiting in Line for an iPhone. Information
Week. http://news.yahoo.com/s/cmp/20070627/tc_cmp/200000853
This article is fascinating because, like the one below, it talks about the long lines to buy a new high-tech gadget. This time it’s the iPhone. Most people think that the folks waiting in line are young and geeky. But this article interviews a retiree who is the first person in line. What’s interesting about him is that he doesn’t intend to resell the phone for a profit, he just thinks he should have it because we’re in the age of technology and he wants to keep on top of it. However, he doesn’t own too many other hot products. So what makes him want an iPhone? Perhaps the strength of the brand is influencing this man, although the article also states that he has waited in lines for other things. I’ll use this to think about why people stand in line. Maybe people have different reasons based on the gadget itself, and that stereotypes or theories can’t be applied across all markets. This is something I’ll have to look into. Again, this is like primary research into the reasoning behind waiting in line, so I’ll probably quote this directly.
McKeand, D. (2002). Cabbage Patch Kids. The St. James Encyclopedia of Pop Culture.
Gale Group. http://findarticles.com/p/articles/mi_g1epc/is_tov/ai_2419100197
This article talks about the popularity of Cabbage Patch Kids in the 1980s. It is a good article because it talks about how this toy is the first “personalized” or individualized toy—no two alike were produced. It also talks about how the back story (the history of each doll) added to its popularity. This relates to another source I have about how toy companies can create their own buzz and frenzy. This article states that the back story added to the popularity of the toys. The article actually came from an encyclopedia, which implies it’s a good source, but… it’s an encyclopedia of pop culture. However, the author presents a very balanced view about the dolls and talks about some parents’ objections to Cabbage Patch Kids. I’ll most definitely use the Cabbage Patch Kids as an example of a super-popular toy and the beginning of the lines.
Schiesel, S., Zaun, T. (2004). Finding Glamour in the Gadget. The New York Times.
http://query.nytimes.com/gst/fullpage.html?sec=technology&res=9F05E0DA143BF936A25757C0A9629C8B63
This article is an interesting look at high end goods and how the marketing tactics used to sell them will be employed by technology companies. Technology companies want to sell the experience of owning the product, as evidenced by the quote by the Sony Executive. This article gives an interesting insight into the minds of the marketers. I will use this first hand quote to show how they try and sell to people.
Staff. (2006, November 17) Sony’s PS3 makes US debut to long lines, short supplies.
USA Today. http://www.usatoday.com/tech/gaming/2006-11-17-ps3-debut_x.htm
I found this article in USA Today. The author didn’t really a bias, although the report focused on the rowdiness that ensued in the lines waiting for the PS3. So perhaps the author is showing that the crowds for these toys gets out of control, or that the situation itself is ridiculous. I would use this story in two ways. First, it illustrates how popular the PS3 was. It talks about how long people stood in line to buy it. Second, it interviews people’s reasons for doing it, so perhaps I can use those and try to analyze them through a psychological angle. Because I can’t find primary sources, this might be the closest I come to hearing directly from consumers why they stand in line. This is a good source for real life examples.
Zeven, P. (2006, December 18) Do people need the gizmos we’re selling?
http://news.com.com/Do+people+need+the+gizmos+were+selling/2010-1041_3-6144335.html
This is a great commentary on the usefulness of gadgets that are being sold. This is an interesting contrast to the research I’m trying to do because it talks about how people don’t need the high-tech things being sold today. In fact, the article states, these gadgets actually complicate lives because they’re so complex and take forever to learn how to use. This source is good because it provides a contrary point of view, but I wouldn’t call it an authoritative source. It’s just one guy’s opinion. The article mentioned that the vast majority of consumers probably have at least one electronic gadget that they don’t fully know how to use. So, it made me wonder, who is standing in line for these high tech toys? Maybe it’s a really small subset of the population. For most of this research I’ve thought that these new gadgets advance our lives and make it better, so I’ll use this as a counter argument.
How consumerism affects society, the economy and the Environment.
http://www.verdant.net/society.htm#howaffects
This article is fascinating because it talks about how immigrants aren’t affected by consumerism until their second generation. This seems to imply that it’s a learned behavior. The article as a whole is anti-consumerism and says that we don’t need the things that are forced upon us, yet we still buy them. The article says that commercials (advertising), the status (you’re cool) that you get when you own them, and the fact that everyone else has one are the things that drive consumerism. While the article is interesting, it is on a site that is totally anti-consumerism. This is this author’s philosophy. Like the previous source, the author seems to be politically “out there” and angry at society. He seems to be writing to change our minds about the things we buy, to be persuasive. Although this isn’t a reputable source (like a newspaper), it’s another presentation of an idea that’s counter to my own. I would use it to show another perspective.
The Toys and history of toys from last 80 years. (2007).
http://www.thepeoplehistory.com/toys.html
This is a brief history of popular toys. As technology advances, it usually is due to children’s toys. Toys often lead the charge, bringing to the populace in an affordable package early. This in turn leads to people wanting a better more advanced product. This article isn’t a strong source—it basically just provides a starting place for me to get an idea of what products I should research more thoroughly. It’s not a well-respected source, but for a simple quote about the rise of the Cabbage Patch Kid, I thought it would be ok. It’s certainly not as reputable as some of the major publications I have found.
These sources have shown me some other ways to look at this—what is the media’s role in creating demand? What fault do the marketers have? How is capitalism responsible for the lines that form three days before a new video game comes out?
D#7,HW#6, Deadline Reflection
The assignments for today started off being difficult. Yet by the time i was half way through with the WP#2, I was starting to get comfortable with what I was doing. Some of the sourses that I found maybe moree reliable others, but they have some valid points. I of the articles I read and used in the WP#2 was very interesting to me. It was on how consumerism affects society. I could not find the author of this article, but I found it to be very interesting. here is the url for the article; http://www.verdant.net/society.htm#howaffects. I hope you all find it to be as 'eye opening' as I did.
D#5HW#9
I realize that I should have completed this for my WP#1, that this is the kind of research plan that I should have completed for it. It's my fault for not doing this part of the reading before completing my writing assignment. Still, I can use it to help me for the rest of the project.
1. Types of data I need to collect include: brief history of hot products, good examples of current hits, things people have stood in line for, then I need information on psychology, what doctors have said drives people to need to buy the latest gadget. Surveys or studies would be helpful here.
2. The library's database hasn't been helpful at all. I've used Google and Yahoo for stories about hit products, since they track mainstream stories, and lines for the Wii and iPhone have been well covered. I've looked for psychology study databases without any luck, but that's where I'd hope to find studies about consumerism.
3. Chunks and deadlines: the "hot gadgets" should be the easiest. I hope to find all of those by tonight, July 16th. I'm giving myself through the end of the weekend to find the psychology ones because they are the hardest to find. If anyone has any suggestions i would welcome those.
1. Types of data I need to collect include: brief history of hot products, good examples of current hits, things people have stood in line for, then I need information on psychology, what doctors have said drives people to need to buy the latest gadget. Surveys or studies would be helpful here.
2. The library's database hasn't been helpful at all. I've used Google and Yahoo for stories about hit products, since they track mainstream stories, and lines for the Wii and iPhone have been well covered. I've looked for psychology study databases without any luck, but that's where I'd hope to find studies about consumerism.
3. Chunks and deadlines: the "hot gadgets" should be the easiest. I hope to find all of those by tonight, July 16th. I'm giving myself through the end of the weekend to find the psychology ones because they are the hardest to find. If anyone has any suggestions i would welcome those.
D#7,HW#1
Reading Reflection
After reading this chapter I know see what a difference some little add extras can make on a paper. Too much can overkill the paper. While, to little can make a paper appear to be incomplete. Some add ons that could be used are;
Headings
Line spacing
Visuals
If these are used properly, a paper can take on a whole new look. I will take these ideas into consideration when writing my paper.
Sunday, July 15, 2007
D#6,HW#11
Well, I have to change my tone from how I feel now compared to when I wrote the reading reflection. I am starting to get a little confused again. I have never been the greatest at taking notes. The assignment D#6, HW#8 is tough for me. Even though I believe the notes I take are good, when I start to go over them, I get lost. I am almost in a worse place after going over them than I was before. However, I will keep on working on using and understanding the notes I have taken.
I responded to;
Shawn,http://swivan78.blogspot.com/2007/07/d6-hw10-grammar.html
I responded to;
Shawn,http://swivan78.blogspot.com/2007/07/d6-hw10-grammar.html
D#5,HW#10 Deadline Reflection
Even though the homework should be getting easier, it seems to be slowing up for me. The research has slowed and the interest in the topic is not shared by many. I have been stuck on the chapter 4 section about making a keywords list. I have not come up with to many. This is the part of my research that has stalled.
I responded to;
Tomoko,
http://tomoko-eng102mcc.blogspot.com/2007/07/d5hw10deadline-reflection.html
Tegan,
http://tegan-summerenglish.blogspot.com/2007/07/d9-hw9.html
I responded to;
Tomoko,
http://tomoko-eng102mcc.blogspot.com/2007/07/d5hw10deadline-reflection.html
Tegan,
http://tegan-summerenglish.blogspot.com/2007/07/d9-hw9.html
D#5HW#8
I feel like an idiot, but I guess I'm better late at this than never... I was feeling really frustrated that I wasn't finding much research based on the search terms I was using. And then i discovered the asterisk. It's my new best friend. This is what I used... "consumer* psychology" and I got several websites devoted to the topic. I'm so excited. There's even a journal about it! So I'm feeling better about my topic now. I need to read more in depth on the sites, but I think I'll find a lot of relavant information.
Now on those particular websites I just found, I'm going to look for toys, video games (Wii, in particular), cell phones (iPhone specifically), and see what comes up. I'll also add electronics, gadgets, and some more vague words like frenzy, lines, and hot (as in hot product).
I realize that I will have to add some new terms once I see how psychologists write about it, and re-do searches using the terms they use. However, I have to remember that my original audience is marketing people, so I need to explain those terms very clearly, or just use words that I think my audience (non psychologists) would use.
Now on those particular websites I just found, I'm going to look for toys, video games (Wii, in particular), cell phones (iPhone specifically), and see what comes up. I'll also add electronics, gadgets, and some more vague words like frenzy, lines, and hot (as in hot product).
I realize that I will have to add some new terms once I see how psychologists write about it, and re-do searches using the terms they use. However, I have to remember that my original audience is marketing people, so I need to explain those terms very clearly, or just use words that I think my audience (non psychologists) would use.
D#5HW#7
I think I'm going to have to rely on secondary research for this paper. Primary research would mean I would survey people about why they stand in line for a phone. And I'd have to get 100 for the sample to be considered statistically significant. Or I could do a psychology study... But tha'ts not going to happen. ANyway, here are some terms I've been using:
Psychology and consumers
Psychology and consumerism
Hot toys
Latest technology
Need for gadgets
Technology
Technology and consumerism
Video games and long lines
Nintendo Wii
Apple iPhone
Need for gadgets (this hasn't been helpful)
Demand newest technology
Psychology and consumers
Psychology and consumerism
Hot toys
Latest technology
Need for gadgets
Technology
Technology and consumerism
Video games and long lines
Nintendo Wii
Apple iPhone
Need for gadgets (this hasn't been helpful)
Demand newest technology
D#5,HW#4
Micheletti, M. (2003). Political Virtue and Shopping: Individuals, Consumerism, and
Collective Action. Palgrave Macmillan.
Is there a link between politics and consumerism? Would there be a political control over the market? Politics does have its place, yet when it comes to consumerism, they should not meet. The book does ask some questions that I hadn’t thought of. This book may be useful in my research.
Kehal, H. (2004). Digital Economy: Impacts, Influences and Challenges. Idea Group
Though in this chapter the writer uses magazines as an example, you could say the same about video games. There was a time when you had to go to an arcade to play the hottest newest games. But once Atari, Activision, and then Nintendo made it so you could enjoy these games in the comfort of your home, everything changed. Was this the spark that started a technology driven world? Or maybe had a part in it? This may be a good resource.
Kehal, H. (2004). Digital Economy: Impacts, Influences and Challenges. Idea Group
Is it that we know that there is a limited amount of the new product that is being released that causes us to wait in a line for them? Since most of us do not have the patience to wait a few extra months to buy said items, yet we do have the patience to stand in a line for hours sometimes days to buy these items. Does the manufacturer make so few of products to see what response it will get? Or do they just like to see us wait?
Collective Action. Palgrave Macmillan.
Is there a link between politics and consumerism? Would there be a political control over the market? Politics does have its place, yet when it comes to consumerism, they should not meet. The book does ask some questions that I hadn’t thought of. This book may be useful in my research.
Kehal, H. (2004). Digital Economy: Impacts, Influences and Challenges. Idea Group
Though in this chapter the writer uses magazines as an example, you could say the same about video games. There was a time when you had to go to an arcade to play the hottest newest games. But once Atari, Activision, and then Nintendo made it so you could enjoy these games in the comfort of your home, everything changed. Was this the spark that started a technology driven world? Or maybe had a part in it? This may be a good resource.
Kehal, H. (2004). Digital Economy: Impacts, Influences and Challenges. Idea Group
Is it that we know that there is a limited amount of the new product that is being released that causes us to wait in a line for them? Since most of us do not have the patience to wait a few extra months to buy said items, yet we do have the patience to stand in a line for hours sometimes days to buy these items. Does the manufacturer make so few of products to see what response it will get? Or do they just like to see us wait?
D#6HW#3
This is my writing project reflection for WP#1. I don't want it to sound negative, but I was disappointed in my peer reviews. They commented mainly on spelling and grammar, not on the bigger picture stuff, which is what I need more help with. I can't use contractions in a paper? I would have liked more helpful comments to help me with my topic.
THe other thing that has been hard for me is that I picked a cool topic, but there's not a lot of research on it. I have a really hard time picking a topic (I'm usually really late) so I was proud of myself for thinking of something cool, that i was actually interested in, and doing it right away. But now as i get into it, I'm not finding much that helps me. On the one hand, that's really cool, too, because I feel like i'm going into new territory, one that hasn't been written about much in the past. however, i also don't feel totally ready, or that I know enough about how to write on a totally new topic. Usually I find things and put them together, but this is taking a lot of work to find stuff, and it will be even harder, I think, to put it in a paper. So one of the questions is, what would i do differently? I might find an easier topic! But then again, I probably wouldn't be so interested in it, either.
The turnitin report was cool. I didn't know that existed. But it made me feel really original.
I know that it might have been easier to write a paper about something that's "controversial", but I just wasn't interested in doing a paper that's been done before. Someone said my paper has to be controversial. Really, we need another paper about abortion? I'd rather just write all the sides about a topic, think about it from all the angles I can, and not have to say who or what is right or wrong.
One skill this project really helped with was figuring out who my audience is. I didn't ever think about writing for someone or a group in particular. It was also interesting to think about how my experience with this topic might change how i write about it. Comparing my interest in the topic to the writer from the Christian Science Monitor who just sounds annoyed by the interest in toys around CHristmas.
It's been hard for me to work on this paper so fast. I mean, usually we have a lot of time to think about a topic. Instead, with this short timeline, we have to really get moving. So i didn't have enough time to really refine my topic. I would have liked to have had enough time to pick out exactly what three or four examples (of consumer goods) that I was going to write about in my paper. THat would have made this WP#1 stronger. But I'm having such a hard time finding research that I hvaen't narrowed it down yet. The next time i have to write a paper, I would decide on my supporting evidence more before this part is due. This does concern me, not finding enough research. I should have looked harder before choosing this topic.
THe other thing that has been hard for me is that I picked a cool topic, but there's not a lot of research on it. I have a really hard time picking a topic (I'm usually really late) so I was proud of myself for thinking of something cool, that i was actually interested in, and doing it right away. But now as i get into it, I'm not finding much that helps me. On the one hand, that's really cool, too, because I feel like i'm going into new territory, one that hasn't been written about much in the past. however, i also don't feel totally ready, or that I know enough about how to write on a totally new topic. Usually I find things and put them together, but this is taking a lot of work to find stuff, and it will be even harder, I think, to put it in a paper. So one of the questions is, what would i do differently? I might find an easier topic! But then again, I probably wouldn't be so interested in it, either.
The turnitin report was cool. I didn't know that existed. But it made me feel really original.
I know that it might have been easier to write a paper about something that's "controversial", but I just wasn't interested in doing a paper that's been done before. Someone said my paper has to be controversial. Really, we need another paper about abortion? I'd rather just write all the sides about a topic, think about it from all the angles I can, and not have to say who or what is right or wrong.
One skill this project really helped with was figuring out who my audience is. I didn't ever think about writing for someone or a group in particular. It was also interesting to think about how my experience with this topic might change how i write about it. Comparing my interest in the topic to the writer from the Christian Science Monitor who just sounds annoyed by the interest in toys around CHristmas.
It's been hard for me to work on this paper so fast. I mean, usually we have a lot of time to think about a topic. Instead, with this short timeline, we have to really get moving. So i didn't have enough time to really refine my topic. I would have liked to have had enough time to pick out exactly what three or four examples (of consumer goods) that I was going to write about in my paper. THat would have made this WP#1 stronger. But I'm having such a hard time finding research that I hvaen't narrowed it down yet. The next time i have to write a paper, I would decide on my supporting evidence more before this part is due. This does concern me, not finding enough research. I should have looked harder before choosing this topic.
D#6HW#9
I'm going to do this on the same source, the toy frenzy article in the Christian Science Monitor.
1. The writer uses good examples to support his topic sentence that the frenzy around toys can be created or manipulated.
2. however, when i re-read the article, the "facts" aren't scientific or statistical. They're more anectdotal or stories, and not really supported by hard evidence.
3. The writer gives examples to support his statement. I was convinced because I've seen the news reports and the long lines and logically it makes sense that reports on long lines can make people think they have to have the toy, too.
4. However, he doesn't quote any psychologists to support this. Or any studies that show the effect of media reports on consumers. Hmmm... I may have to rethink using this one!
5. I don't think he's really biased. But he definitely shows a bit of disdain for the buying frenzy. I wonder if my tone will be different because I find myself in those long lines!
6. He could have added harder evidence to help support his article.
7. He doesn't offer any other explanations for it. Maybe there really is something mental that drives the need for the toys. Or maybe there's an individual's explanation (like the need to have something better than a friend or neighbor) that he should have looked into.
8. I just answered that. He should have looked beyond just the media's role. I would have been interested in learninbg more about how the manufacturers create buzz. What's the "circuit" they go on? Have there been any toys that did the circuit and werne't a big hit?
9. There were no visuals in the copy i had (although there was a caption to one that was maybe published with the original).
10. No charts of graphs.
11. The reasoning is totally valid, it just isn't backed up by anything substantial.
12. I think he could have used sweeping generalizations about how much the media has contributed to the success of toys.
13. No. EVerything was easy to understand in this article.
14. I think he makes logical inferences that maybe aren't fully supported.
15. He uses direct quotes where applicable.
THis was an interesting way to look at a source that i thought was great. But maybe as I apply this to other sources, I might find that not many pass these rigorous standards. Really, I have to ask myself, who can pass this test? And how many "failed points" will i accept before deciding I can't use them?
1. The writer uses good examples to support his topic sentence that the frenzy around toys can be created or manipulated.
2. however, when i re-read the article, the "facts" aren't scientific or statistical. They're more anectdotal or stories, and not really supported by hard evidence.
3. The writer gives examples to support his statement. I was convinced because I've seen the news reports and the long lines and logically it makes sense that reports on long lines can make people think they have to have the toy, too.
4. However, he doesn't quote any psychologists to support this. Or any studies that show the effect of media reports on consumers. Hmmm... I may have to rethink using this one!
5. I don't think he's really biased. But he definitely shows a bit of disdain for the buying frenzy. I wonder if my tone will be different because I find myself in those long lines!
6. He could have added harder evidence to help support his article.
7. He doesn't offer any other explanations for it. Maybe there really is something mental that drives the need for the toys. Or maybe there's an individual's explanation (like the need to have something better than a friend or neighbor) that he should have looked into.
8. I just answered that. He should have looked beyond just the media's role. I would have been interested in learninbg more about how the manufacturers create buzz. What's the "circuit" they go on? Have there been any toys that did the circuit and werne't a big hit?
9. There were no visuals in the copy i had (although there was a caption to one that was maybe published with the original).
10. No charts of graphs.
11. The reasoning is totally valid, it just isn't backed up by anything substantial.
12. I think he could have used sweeping generalizations about how much the media has contributed to the success of toys.
13. No. EVerything was easy to understand in this article.
14. I think he makes logical inferences that maybe aren't fully supported.
15. He uses direct quotes where applicable.
THis was an interesting way to look at a source that i thought was great. But maybe as I apply this to other sources, I might find that not many pass these rigorous standards. Really, I have to ask myself, who can pass this test? And how many "failed points" will i accept before deciding I can't use them?
D#6HW#8
The source I'll be writing about is "What Makes a Hot Toy...". It actually talks exactly about my topic, but somehow part of the article got cut off (it's supposed to be about 617 words and is only about 554), so I may not be able to answer all of the stuff I'm supposed to.
1. I haven't physically annotated it. I need to print out copies of my articles.
2. The main point is that the frenzy over some products can be created by the manufacturers and media.
3. & 4. The author points out how media reports of long lines for a toy or product can make it seem more desirable or fuel that "gotta have it" feeling. Also eBay sales can add to the hype because strong demand and weak supply means that prices will increase greatly on eBay. Invariably, the media will report on that, too. Also, the media latches onto products to fit them into their story, which every year around the holiday season is, "What is this year's hottest toys?"
5. The autho9r is Ron Scherer, a writer for the CHristian Science Monitor. The purpose is to explain the holiday madness around toys. I'm not sure who his audience is. The name of the publication would indicate that the audience is religious, but this article didn't have a specific religious angle to it.
6. This is a good source because it looks at the new toy craze in a way that i hadn't thought about. I was thinking about it from a consumer's perspective and hadn't even considered that some of the hype might be created.
7. I would directly want to quote the examples of how the madness can be created by the media and manufacturers.
Was I supposed to do a sample like the reading said? If not, i at least got good practice for WP#2. This exercise was helpful, although I'm not sure what the difference is between #3 and #4 in the chapter section.
1. I haven't physically annotated it. I need to print out copies of my articles.
2. The main point is that the frenzy over some products can be created by the manufacturers and media.
3. & 4. The author points out how media reports of long lines for a toy or product can make it seem more desirable or fuel that "gotta have it" feeling. Also eBay sales can add to the hype because strong demand and weak supply means that prices will increase greatly on eBay. Invariably, the media will report on that, too. Also, the media latches onto products to fit them into their story, which every year around the holiday season is, "What is this year's hottest toys?"
5. The autho9r is Ron Scherer, a writer for the CHristian Science Monitor. The purpose is to explain the holiday madness around toys. I'm not sure who his audience is. The name of the publication would indicate that the audience is religious, but this article didn't have a specific religious angle to it.
6. This is a good source because it looks at the new toy craze in a way that i hadn't thought about. I was thinking about it from a consumer's perspective and hadn't even considered that some of the hype might be created.
7. I would directly want to quote the examples of how the madness can be created by the media and manufacturers.
Was I supposed to do a sample like the reading said? If not, i at least got good practice for WP#2. This exercise was helpful, although I'm not sure what the difference is between #3 and #4 in the chapter section.
D#6,HW#6
The writers’ main point of this article is social consumption. Is it intentional consumption that makes us buy or is it that we have no will power? As consumers, do we purchase items to show off some sort off social status? We buy so others see what we have and the attention that comes with the owning of these items gives a false feeling of happiness. When someone else buys something that is better than what we have, we miss the attention and look to buy something that my put themselves back in the center.
D#6,HW#5
The author of this article is Ron Scherer. He wrote this article for The Christian Monitor. In my opinion the author wrote this article to provide information and entertain. He writes about people who show up at a store, in the early hours on a cold day. He also informs on what lengths consumers go to buy these items. The audience to this article would be the general public.
D#6HW#7
I re-read "FInding Glamour in the Gadget", an article about our growing obsession with luxury objects.
Paraphrase:
Although this trend has started in the luxery goods market, Sony is tracking it and hoping it moves into the technology market. Technology manufacturers hope to figure out how to create that emotional connection with consumers, too. Techonology has become part of a person's identity, as explained by the story of excutives who proudly display their phones during meetings.
I like the original telling of the story better. I also think it's important to quote the source directly because he is a head marketer for PalmOne, an market area (cell phones) that i plan to talk about in my paper. He is highly credible and will add more to my paper if I use his words directly.
Paraphrase:
Although this trend has started in the luxery goods market, Sony is tracking it and hoping it moves into the technology market. Technology manufacturers hope to figure out how to create that emotional connection with consumers, too. Techonology has become part of a person's identity, as explained by the story of excutives who proudly display their phones during meetings.
I like the original telling of the story better. I also think it's important to quote the source directly because he is a head marketer for PalmOne, an market area (cell phones) that i plan to talk about in my paper. He is highly credible and will add more to my paper if I use his words directly.
D#6,HW#1
As I read this weeks assignments, I was starting to feel that I understood a little more about the overall assignment. I know that taking someone elses words, changing them to make your own is not as easy as it sounds. Yet, once you start doing this it becomes easier to and easier. Avoid plagiarism is difficult. If you site what you borrow from another writer, it is not plagiarism. But, it is a good habit for a writer to have if they can use their own words, thoughts, expressions.
Thursday, July 12, 2007
D#5,HW#5
As I have stated in previous blogs, I am a technology junky. I like new technology. I anticipate new technology. Without the advancements that technology has had, we as humans would still be in the dark. Is technology good or bad? Depending on what the technology is used for is the answer. When used to help, it is good. And when used to cause harm or hurt it is bad. Consumers, marketers, and even psychologists are interested in why this is. Many may think that people are just buying to buy. Others may say it is a disease.
D#5,HW#6
The purpose I am trying to fulfill is to let readers know that not everything that technology has to offer needs to obtained. You do not have to own everything. What is it that’s makes us long for new technology? If this topic was written in a video game magazine, it may not be deemed as good information. In a medical journal, it may seem to be an answer to question that may not want answered. I have three weeks left to obtain the research needed to finish this paper.
D#5,HW#1, Reading Reflection
After reading all the material for this deadline, I do have some of the grammar problems that are mentioned. I use commas way to much. I guess I hear the pause even when there isn’t one. Also, I have come to find that there is little material that has been previously researched on this topic. Finding a reliable source is difficult, yet the search continues. Never surrender to what holds us back. In chapter four, the topic of making a list of search terms is slowing me up. Have a few terms written down. However, there a few matches for them. Much of the research done on this topic is only done after something is on the market. I am more interested in how it is developed into a not product.
Wednesday, July 11, 2007
D#5,HW#3,Peer Review Reflection
Peer Review Reflection
I reviewed Amanda’s and Oscar’s drafts. I learned that there are some interesting topics out there. Amanda seems to be very involved with her topic. She wrote like she put some emotion in her words. Oscar’s topic is good, yet lacked some definition on his overall proposal. After reading their proposals, I believe that my proposal is done well, not saying that theirs were not. But I feel I explain what was needed to be and was focused. The only problem is the research. Finding information on the topic is difficult. As of now, I haven’t seen any comments on my proposal. There was a 1% match. The line that they highlighted was, “I don’t know, and that’s why I find it so interesting.” It’s more of an opinion than a statement of fact. Because it is a generic statement. No, but I will watch out for future statements that are as nonspecific like this one.
I reviewed Amanda’s and Oscar’s drafts. I learned that there are some interesting topics out there. Amanda seems to be very involved with her topic. She wrote like she put some emotion in her words. Oscar’s topic is good, yet lacked some definition on his overall proposal. After reading their proposals, I believe that my proposal is done well, not saying that theirs were not. But I feel I explain what was needed to be and was focused. The only problem is the research. Finding information on the topic is difficult. As of now, I haven’t seen any comments on my proposal. There was a 1% match. The line that they highlighted was, “I don’t know, and that’s why I find it so interesting.” It’s more of an opinion than a statement of fact. Because it is a generic statement. No, but I will watch out for future statements that are as nonspecific like this one.
Tuesday, July 10, 2007
D#4,HW#8, Deadline Reflection
These weeks reading refreshed me on how to use the libraries database. The research that i have read this week is helping to shape the paper. I learned that there are other people who wonder the same thing. Finding research on this topic is more difficult than i had first thought. But it is what interests me. I also learned that i know hate the new iphone. To many ads for it. I responded to:
Kelesia
http://tedibaer2007.blogspot.com/2007/07/d4-hw5.html
Kelesia
http://tedibaer2007.blogspot.com/2007/07/d4-hw5.html
D#4,HW#7
The writer does not give ant information of his background. The only info about the writer is more articles that he has written.
Just our wonder on what makes this so. Why products get so hot.
To inform of what corporations are doing to push their products into the mainstream. By having celebrities endorse their products.
That products may not be that great, yet we want them because celebrities have them.
That we, the public, may not know what we want. Just what we are told we want.
The words toy and company are repeated more than any others. That maybe toy companies are pushing us to spend money.
Just our wonder on what makes this so. Why products get so hot.
To inform of what corporations are doing to push their products into the mainstream. By having celebrities endorse their products.
That products may not be that great, yet we want them because celebrities have them.
That we, the public, may not know what we want. Just what we are told we want.
The words toy and company are repeated more than any others. That maybe toy companies are pushing us to spend money.
D#4,HW#5, Annotated Bibliography
Scherer, R. (1998) What makes a ‘hot toy’? Furby makers helped create a craze, but toy’s
success hints psychology of consumerism. Christian Science Monitor, pg. 2
http://proquest.umi.com.ezp.mc.maricopa.edu/pqdweb?index=3&did=36344811&SrchMode=1&sid=1&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1184113671&clientId=3314&cfc=1
This article was good. It made me think about if we see celebrities with or endorsing a new product coming out, does that make us want it even more? Teenagers are probably more prone to this event.
Bagozzi, R. (2000) On the Concept of Intentional Social Action in Consumer Behavior
Journal of Consumer Research, Volume 27, Issue 3, pg. 388 http://web.ebscohost.com.ezp.mc.maricopa.edu/bsi/detail?vid=5&hid=12&sid=dc3c1a48-006e-499f-83a5-f68a62849075%40sessionmgr2
Is it that we are so wanting these new products because of a social status? Do we feel that if we do not have these devices that we are some what less of a person? I believe that the majority of people only buy these products to be able to say that they have it.
Rumbo, J. (2002) Consumer Resistance in a World of Advertising Clutter: The Case of
Adbusters. Psychology & Marketing. Volume 19, Issue 2, pgs. 127-148 http://web.ebscohost.com.ezp.mc.maricopa.edu/bsi/detail?vid=9&hid=12&sid=dc3c1a48-006e-499f-83a5-f68a62849075%40sessionmgr2
Does advertising help or hinder a product? As I have been working on these assignments, I have heard the ad for the new iPhone on TV at least 5 times. After hearing so much about the phone, I have started to become sick of it. Over advertising a product after its release to the public, to me, is a waste of money.
Wu, L., Malhotra, N., van Ittersum, K. (2006) Excessive Buying: Conceptual Typology
and Scale Development. Advances in Consumer Research. Volume 33, Issue 1,
pgs. 401-402
http://web.ebscohost.com.ezp.mc.maricopa.edu/bsi/detail?vid=12&hid=12&sid=dc3c1a48-006e-499f-83a5-f68a62849075%40sessionmgr2
Are people who wait in lines for numerous hours to buy the new hot items ‘out of control?’ Is it an illness? Obsessive compulsive shopper?
success hints psychology of consumerism. Christian Science Monitor, pg. 2
http://proquest.umi.com.ezp.mc.maricopa.edu/pqdweb?index=3&did=36344811&SrchMode=1&sid=1&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1184113671&clientId=3314&cfc=1
This article was good. It made me think about if we see celebrities with or endorsing a new product coming out, does that make us want it even more? Teenagers are probably more prone to this event.
Bagozzi, R. (2000) On the Concept of Intentional Social Action in Consumer Behavior
Journal of Consumer Research, Volume 27, Issue 3, pg. 388 http://web.ebscohost.com.ezp.mc.maricopa.edu/bsi/detail?vid=5&hid=12&sid=dc3c1a48-006e-499f-83a5-f68a62849075%40sessionmgr2
Is it that we are so wanting these new products because of a social status? Do we feel that if we do not have these devices that we are some what less of a person? I believe that the majority of people only buy these products to be able to say that they have it.
Rumbo, J. (2002) Consumer Resistance in a World of Advertising Clutter: The Case of
Adbusters. Psychology & Marketing. Volume 19, Issue 2, pgs. 127-148 http://web.ebscohost.com.ezp.mc.maricopa.edu/bsi/detail?vid=9&hid=12&sid=dc3c1a48-006e-499f-83a5-f68a62849075%40sessionmgr2
Does advertising help or hinder a product? As I have been working on these assignments, I have heard the ad for the new iPhone on TV at least 5 times. After hearing so much about the phone, I have started to become sick of it. Over advertising a product after its release to the public, to me, is a waste of money.
Wu, L., Malhotra, N., van Ittersum, K. (2006) Excessive Buying: Conceptual Typology
and Scale Development. Advances in Consumer Research. Volume 33, Issue 1,
pgs. 401-402
http://web.ebscohost.com.ezp.mc.maricopa.edu/bsi/detail?vid=12&hid=12&sid=dc3c1a48-006e-499f-83a5-f68a62849075%40sessionmgr2
Are people who wait in lines for numerous hours to buy the new hot items ‘out of control?’ Is it an illness? Obsessive compulsive shopper?
Monday, July 9, 2007
D#4,HW#3, WP#1
Research Proposal
Overview:
The situation that I’m interested in researching is this: why do people stand in line for 24 hours to buy the latest high tech gadget? I want to know if the demand for a product is created by good marketing, or does a product become a must-have because it showcases an emerging technology that will make our lives easier? Is there a psychological need to have the newest, hard to get item? Is it a power or elitism thing? The recent news coverage on the sales of the iPhone got me interested in this topic.
Focused research question:
What is behind the need to own the latest high-tech gadget? I’ll explore the reasons that recent games, phones and movies have become such a success.
How and why the topic is controversial:
This topic isn’t controversial in that it has a “for” and “against” side. However, in my research of this topic, I haven’t seen anyone else discuss this in a scholarly way, so I think it’s a unique, timely topic to choose.
Reflection on my experiences with this issue:
My girlfriend promised me a Wii for my birthday in June. However, we couldn’t find them in any stores, and we started looking online and in stores in May. One day we ewre shopping in Best Buy and asked a sales person when their next shipment was going to come in. They told us it would be during the weekend. So I called each day until the shipment was confirmed: it was going to arrive Sunday at 10 am. At 9:30 am I joined about a dozen other people in a line outside the store. We got numbers that secured one of our very own new game systems. But my love for new technology doesn’t stop there. I had a new MP3 player when they first came out. I always want a new phone… And when I heard about the new iPhone, I wanted one of those, too. So I see myself as that consumer who always wants the latest, greatest new toy. And I wonder why I want it. Is it because of all the hype? Is it good marketing? Is it because the product comes from a cool company that’s known for producing neat things? Do I just want the latest thing to show off to my friends? Is this a phenomenon that only happens to men? I don’t know, and that’s why I find this so interesting.
My purpose for choosing this topic:
I have a hard time writing papers, so it was important to me that I chose a topic that I’m actually interested in. Choosing this topic means that I can combine writing with a passion of mine—technology and trends. I also think it will be interesting for others to learn about, and for myself to understand. Maybe we’ll all learn a little something about our need (or our significant other’s need) for a cool new “toy”.
My opinion on this issue:
I think it’s frustrating that companies come out with a cool new product that everyone wants, even though it will be obsolete in just six months. These gadgets make them millions, and then we just want something else a few months later. Even knowing that we’re making others rich, we keep on buying. I think it’s a status thing, so others will look at us and say, “Oh wow, look at what he has.” I don’t think that people need these things, they just want them. But why they want them is what I want to uncover.
My audience:
The people who will read this assignment will be my professor, my classmates, and myself. This is different from my “target audience” I’m writing to in the paper; namely, the product developers.
Analysis of wants and needs of audience:
If we’re still thinking about my professor and classmates, I think their wants and needs are basic: they want a well-written, well-researched, interesting paper. They need me to effectively present my findings and be convinced of my authority on the topic.
Limitations of projects:
Well, this project might be difficult because there isn’t an opposing side. It might be harder for me to figure out possible objections to my argument. Another limitation could be a lack of research on this topic: the psychology of consumerism. I may have a hard time finding good, reputable sources to cite.
Research plan and timeline:
Submit final WP #1 on 7/14 (final decision on angle of project)
Continue to look for and research sources that are on going.
July 14-16 finalize sources and put relevant note on note cards.
Overview:
The situation that I’m interested in researching is this: why do people stand in line for 24 hours to buy the latest high tech gadget? I want to know if the demand for a product is created by good marketing, or does a product become a must-have because it showcases an emerging technology that will make our lives easier? Is there a psychological need to have the newest, hard to get item? Is it a power or elitism thing? The recent news coverage on the sales of the iPhone got me interested in this topic.
Focused research question:
What is behind the need to own the latest high-tech gadget? I’ll explore the reasons that recent games, phones and movies have become such a success.
How and why the topic is controversial:
This topic isn’t controversial in that it has a “for” and “against” side. However, in my research of this topic, I haven’t seen anyone else discuss this in a scholarly way, so I think it’s a unique, timely topic to choose.
Reflection on my experiences with this issue:
My girlfriend promised me a Wii for my birthday in June. However, we couldn’t find them in any stores, and we started looking online and in stores in May. One day we ewre shopping in Best Buy and asked a sales person when their next shipment was going to come in. They told us it would be during the weekend. So I called each day until the shipment was confirmed: it was going to arrive Sunday at 10 am. At 9:30 am I joined about a dozen other people in a line outside the store. We got numbers that secured one of our very own new game systems. But my love for new technology doesn’t stop there. I had a new MP3 player when they first came out. I always want a new phone… And when I heard about the new iPhone, I wanted one of those, too. So I see myself as that consumer who always wants the latest, greatest new toy. And I wonder why I want it. Is it because of all the hype? Is it good marketing? Is it because the product comes from a cool company that’s known for producing neat things? Do I just want the latest thing to show off to my friends? Is this a phenomenon that only happens to men? I don’t know, and that’s why I find this so interesting.
My purpose for choosing this topic:
I have a hard time writing papers, so it was important to me that I chose a topic that I’m actually interested in. Choosing this topic means that I can combine writing with a passion of mine—technology and trends. I also think it will be interesting for others to learn about, and for myself to understand. Maybe we’ll all learn a little something about our need (or our significant other’s need) for a cool new “toy”.
My opinion on this issue:
I think it’s frustrating that companies come out with a cool new product that everyone wants, even though it will be obsolete in just six months. These gadgets make them millions, and then we just want something else a few months later. Even knowing that we’re making others rich, we keep on buying. I think it’s a status thing, so others will look at us and say, “Oh wow, look at what he has.” I don’t think that people need these things, they just want them. But why they want them is what I want to uncover.
My audience:
The people who will read this assignment will be my professor, my classmates, and myself. This is different from my “target audience” I’m writing to in the paper; namely, the product developers.
Analysis of wants and needs of audience:
If we’re still thinking about my professor and classmates, I think their wants and needs are basic: they want a well-written, well-researched, interesting paper. They need me to effectively present my findings and be convinced of my authority on the topic.
Limitations of projects:
Well, this project might be difficult because there isn’t an opposing side. It might be harder for me to figure out possible objections to my argument. Another limitation could be a lack of research on this topic: the psychology of consumerism. I may have a hard time finding good, reputable sources to cite.
Research plan and timeline:
Submit final WP #1 on 7/14 (final decision on angle of project)
Continue to look for and research sources that are on going.
July 14-16 finalize sources and put relevant note on note cards.
Sunday, July 8, 2007
D#4,HW#1, Reading Reflection
The chapters that were assigned for reading were helpful information. Some of the info on how to use the libraries database was a refresher for me. I had to go through the lecture in the library for another class I have taken. Yet it is still helpful to reread this. There was also a list of search engine websites in the book on page 373, that I believe is going to be used a lot. After reading the peer review section, I found some of the most often make errors are ones that I make. I am hoping to and will work on fixing this.
Saturday, July 7, 2007
D#2,HW#10, Annotated Bibliography
Gibson, B. , July, 21, 2004 Report: World Mini Rollout Makes Popular Product Tougher to Find
http://www.macobserver.com/article/2004/07/21.6.shtml
I found this web site that got me started on my topic. It made me start to think why people would wait in a line for hours for a chance, not necessarily even get a new product.
The Editors of PC World, June, 01, 2005
http://www.pcworld.com/article/id,120763-page,1/article.html?findid=48080
Helped in showing other people are intersted on this topic.
Songini, M. L. July 7, 2007, Tiny Robot Cop Developed
http://www.pcworld.com/article/id,134189-page,1/article.html#
This is the direction that we realy need to take technology. It is benefical to all in a good way. But it still concerns if they figure out and what may happen with A.I. (Artifical Intelligence).
http://www.macobserver.com/article/2004/07/21.6.shtml
I found this web site that got me started on my topic. It made me start to think why people would wait in a line for hours for a chance, not necessarily even get a new product.
The Editors of PC World, June, 01, 2005
http://www.pcworld.com/article/id,120763-page,1/article.html?findid=48080
Helped in showing other people are intersted on this topic.
Songini, M. L. July 7, 2007, Tiny Robot Cop Developed
http://www.pcworld.com/article/id,134189-page,1/article.html#
This is the direction that we realy need to take technology. It is benefical to all in a good way. But it still concerns if they figure out and what may happen with A.I. (Artifical Intelligence).
D#3,HW#8, Deadline Reflection
Although today may have gone a little easier, it was still time consuming. It was D#3,HW#6 that took along time. Still not too sure if it is write, so I await reading posts on it. I found the flash file very helpful in narrowing the focus on the topic to what my question is.
I responded to;
Amanda;
https://www.blogger.com/comment.g?blogID=5963863000427860073&postID=2278024301558992071
https://www.blogger.com/comment.g?blogID=5963863000427860073&postID=8094844558727400054
https://www.blogger.com/comment.g?blogID=5963863000427860073&postID=2371878479177883196
Tomoko;
https://www.blogger.com/comment.g?blogID=3852952449052242174&postID=5850023725186882085
Jessica WD;
https://www.blogger.com/comment.g?blogID=6558461562694940043&postID=2139776479800593096
I responded to;
Amanda;
https://www.blogger.com/comment.g?blogID=5963863000427860073&postID=2278024301558992071
https://www.blogger.com/comment.g?blogID=5963863000427860073&postID=8094844558727400054
https://www.blogger.com/comment.g?blogID=5963863000427860073&postID=2371878479177883196
Tomoko;
https://www.blogger.com/comment.g?blogID=3852952449052242174&postID=5850023725186882085
Jessica WD;
https://www.blogger.com/comment.g?blogID=6558461562694940043&postID=2139776479800593096
D#3,HW#7, Annotated Bibliography
"The Toys and history of toys from last 80 years" 2007
http://www.thepeoplehistory.com/toys.html
As technology advances, it usually is do to children’s toys. Toys often lead the charge, bringing to the populace in an affordable package early. “The Toys and History of Toys From the Last 80 Years”, (2007). This in turn leads to people wanting a better more advanced product.
Schiesel, S., Zaun, T. (2004) Finding Glamour in the Gadget
http://query.nytimes.com/gst/fullpage.html?sec=technology&res=9F05E0DA143BF936A25757C0A9629C8B63
When has technology gone too far? When the come out with a line of electronics that are “Meant to elevate electronics from the status of mere tool to coveted luxury good”, (Schiesel, Zaun, 2004). I can understand that when something new on the market has a big price tag on it. But $15,000 for a stereo system, $3,900 for a digital camera. Do these come with a gold leafed instruction manual or a real person to explain how it works?
Zeven, P. December, 18, 2006 Do People Need the Gizmos Were Selling
http://news.com.com/Do+people+need+the+gizmos+were+selling/2010-1041_3-6144335.html
“Only 13 percent of Americans believe technology products in use today are too easy”, (Zeven, 2006). Personally, I’m in the 87 percent who believe they may be difficult. Granted I have learned to use the new technology but others may not want to advance. Some are just slow; my dad didn’t get a VCR till about 1994. And then it really wasn’t a VCR, it was a VCP (video cassette player). It was embarrassing.
http://www.thepeoplehistory.com/toys.html
As technology advances, it usually is do to children’s toys. Toys often lead the charge, bringing to the populace in an affordable package early. “The Toys and History of Toys From the Last 80 Years”, (2007). This in turn leads to people wanting a better more advanced product.
Schiesel, S., Zaun, T. (2004) Finding Glamour in the Gadget
http://query.nytimes.com/gst/fullpage.html?sec=technology&res=9F05E0DA143BF936A25757C0A9629C8B63
When has technology gone too far? When the come out with a line of electronics that are “Meant to elevate electronics from the status of mere tool to coveted luxury good”, (Schiesel, Zaun, 2004). I can understand that when something new on the market has a big price tag on it. But $15,000 for a stereo system, $3,900 for a digital camera. Do these come with a gold leafed instruction manual or a real person to explain how it works?
Zeven, P. December, 18, 2006 Do People Need the Gizmos Were Selling
http://news.com.com/Do+people+need+the+gizmos+were+selling/2010-1041_3-6144335.html
“Only 13 percent of Americans believe technology products in use today are too easy”, (Zeven, 2006). Personally, I’m in the 87 percent who believe they may be difficult. Granted I have learned to use the new technology but others may not want to advance. Some are just slow; my dad didn’t get a VCR till about 1994. And then it really wasn’t a VCR, it was a VCP (video cassette player). It was embarrassing.
D#3,HW#1 Reading Reflection
Today’s reading help in narrowing down my topic to one question. The file flash helped to think about the audience that I am writing to. It also aids in understanding their perspective of what I’m writing.
D#3,HW#6
The research question is: What is the history of “hot products” and what are the characteristics of each that has made them so popular? Can you predict a “hit”?
The purpose is to research and analyze past successful products and note trends in these products.
The audience is consumer goods manufacturers/product developers.
I want the latest and greatest thing. From cars and phones to laptops and games. I want it all, the coolest new thing. So I bring my interest in these products to this paper. But I also bring my past behavior—I want to understand why I want these things so badly.
Well, the audience, those product developers, want to know why people like me will stand in line for the newest video games, so we are related that way. They want to know how to appeal to the trend-setters. But I also bring a bias to the question because I view these products in a positive way, whereas others, who may shun technology or consumerism in general, would look at this question in a more negative way. So the writer (me) and the audience are actually both interested in this topic in a positive way. By that I mean that I’m not presenting something that they don’t agree with, or I’m not trying to convince them on a controversial topic. Instead, I’m presenting a topic that they’re interested in and that could help them.
Like Amanda, I had a hard time understanding the difference between the audiences in WP#1and WP#3. WP#1 said that the goal of this assignment is to focus on “the specific audience that you will address in your final research paper and to determine the purpose of addressing your argument to that audience”. WP#3 says to “direct your response to this assignment to a specific audience whose thinking you want to influence.” I’m unsure what the difference between these two is. I want to give these product developers a context in which they’ll make decisions about future products. I’m convincing them that there is a method or reason to their decisions. I think the audiences are the same.
The purpose is to research and analyze past successful products and note trends in these products.
The audience is consumer goods manufacturers/product developers.
I want the latest and greatest thing. From cars and phones to laptops and games. I want it all, the coolest new thing. So I bring my interest in these products to this paper. But I also bring my past behavior—I want to understand why I want these things so badly.
Well, the audience, those product developers, want to know why people like me will stand in line for the newest video games, so we are related that way. They want to know how to appeal to the trend-setters. But I also bring a bias to the question because I view these products in a positive way, whereas others, who may shun technology or consumerism in general, would look at this question in a more negative way. So the writer (me) and the audience are actually both interested in this topic in a positive way. By that I mean that I’m not presenting something that they don’t agree with, or I’m not trying to convince them on a controversial topic. Instead, I’m presenting a topic that they’re interested in and that could help them.
Like Amanda, I had a hard time understanding the difference between the audiences in WP#1and WP#3. WP#1 said that the goal of this assignment is to focus on “the specific audience that you will address in your final research paper and to determine the purpose of addressing your argument to that audience”. WP#3 says to “direct your response to this assignment to a specific audience whose thinking you want to influence.” I’m unsure what the difference between these two is. I want to give these product developers a context in which they’ll make decisions about future products. I’m convincing them that there is a method or reason to their decisions. I think the audiences are the same.
D#3,HW#5, Analyze Audience
First level of audience analysis:
The background of the product developers would be that they come from the consumer goods industry, they have advanced degrees (either in engineering, software development, or business), they are probably high-level decision makers, and they are on the forefront of emerging technology and trends. They would want to hear this research because they want to understand what makes consumers more interested in particular products. They want to learn those trends and see if it helps them. They would look favorably upon this research. However, there may be some audience members that would disagree with my findings. They may look at my key findings for stellar products, feel theirs hit all the marks, and don’t understand why their product wasn’t successful. So some manufacturers might listen to a presentation like this with past failures (or successes) on their minds. Hopefully this research will uncover some clues as to why some products do very well on the market. My audience will understand how general social and economic trends affect sales. They will understand also the psychology behind the need to own the latest and greatest thing. Hopefully this research will help them develop more popular products.
Second level of audience analysis:
They’ve probably done market research on what consumer trends are emerging, what’s popular with buyers, etc. They also have extensive experience as consumers themselves—they’re probably buying the newest technology and gadgets, too. They read the news and are very familiar with the products that are selling the best, because if it’s not them, it’s their competitors. They ultimately want to know how they can develop products that will be very successful. But they first need to why products have been successful in the past.
The background of the product developers would be that they come from the consumer goods industry, they have advanced degrees (either in engineering, software development, or business), they are probably high-level decision makers, and they are on the forefront of emerging technology and trends. They would want to hear this research because they want to understand what makes consumers more interested in particular products. They want to learn those trends and see if it helps them. They would look favorably upon this research. However, there may be some audience members that would disagree with my findings. They may look at my key findings for stellar products, feel theirs hit all the marks, and don’t understand why their product wasn’t successful. So some manufacturers might listen to a presentation like this with past failures (or successes) on their minds. Hopefully this research will uncover some clues as to why some products do very well on the market. My audience will understand how general social and economic trends affect sales. They will understand also the psychology behind the need to own the latest and greatest thing. Hopefully this research will help them develop more popular products.
Second level of audience analysis:
They’ve probably done market research on what consumer trends are emerging, what’s popular with buyers, etc. They also have extensive experience as consumers themselves—they’re probably buying the newest technology and gadgets, too. They read the news and are very familiar with the products that are selling the best, because if it’s not them, it’s their competitors. They ultimately want to know how they can develop products that will be very successful. But they first need to why products have been successful in the past.
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