D#3,HW#5, Analyze Audience

First level of audience analysis:

The background of the product developers would be that they come from the consumer goods industry, they have advanced degrees (either in engineering, software development, or business), they are probably high-level decision makers, and they are on the forefront of emerging technology and trends. They would want to hear this research because they want to understand what makes consumers more interested in particular products. They want to learn those trends and see if it helps them. They would look favorably upon this research. However, there may be some audience members that would disagree with my findings. They may look at my key findings for stellar products, feel theirs hit all the marks, and don’t understand why their product wasn’t successful. So some manufacturers might listen to a presentation like this with past failures (or successes) on their minds. Hopefully this research will uncover some clues as to why some products do very well on the market. My audience will understand how general social and economic trends affect sales. They will understand also the psychology behind the need to own the latest and greatest thing. Hopefully this research will help them develop more popular products.

Second level of audience analysis:

They’ve probably done market research on what consumer trends are emerging, what’s popular with buyers, etc. They also have extensive experience as consumers themselves—they’re probably buying the newest technology and gadgets, too. They read the news and are very familiar with the products that are selling the best, because if it’s not them, it’s their competitors. They ultimately want to know how they can develop products that will be very successful. But they first need to why products have been successful in the past.