I feel like an idiot, but I guess I'm better late at this than never... I was feeling really frustrated that I wasn't finding much research based on the search terms I was using. And then i discovered the asterisk. It's my new best friend. This is what I used... "consumer* psychology" and I got several websites devoted to the topic. I'm so excited. There's even a journal about it! So I'm feeling better about my topic now. I need to read more in depth on the sites, but I think I'll find a lot of relavant information.
Now on those particular websites I just found, I'm going to look for toys, video games (Wii, in particular), cell phones (iPhone specifically), and see what comes up. I'll also add electronics, gadgets, and some more vague words like frenzy, lines, and hot (as in hot product).
I realize that I will have to add some new terms once I see how psychologists write about it, and re-do searches using the terms they use. However, I have to remember that my original audience is marketing people, so I need to explain those terms very clearly, or just use words that I think my audience (non psychologists) would use.
1 comment:
Wow, so wait a minute I read that chapter to and you are saying what about the asterisk? All you have to do is put that symbol along with your word and a whole new search comes up with even better websites? Wow, that awesome! Thank you.
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