D#6,HW#6

The writers’ main point of this article is social consumption. Is it intentional consumption that makes us buy or is it that we have no will power? As consumers, do we purchase items to show off some sort off social status? We buy so others see what we have and the attention that comes with the owning of these items gives a false feeling of happiness. When someone else buys something that is better than what we have, we miss the attention and look to buy something that my put themselves back in the center.