D#4,HW#5, Annotated Bibliography

Scherer, R. (1998) What makes a ‘hot toy’? Furby makers helped create a craze, but toy’s
success hints psychology of consumerism. Christian Science Monitor, pg. 2
http://proquest.umi.com.ezp.mc.maricopa.edu/pqdweb?index=3&did=36344811&SrchMode=1&sid=1&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1184113671&clientId=3314&cfc=1

This article was good. It made me think about if we see celebrities with or endorsing a new product coming out, does that make us want it even more? Teenagers are probably more prone to this event.

Bagozzi, R. (2000) On the Concept of Intentional Social Action in Consumer Behavior
Journal of Consumer Research, Volume 27, Issue 3, pg. 388 http://web.ebscohost.com.ezp.mc.maricopa.edu/bsi/detail?vid=5&hid=12&sid=dc3c1a48-006e-499f-83a5-f68a62849075%40sessionmgr2

Is it that we are so wanting these new products because of a social status? Do we feel that if we do not have these devices that we are some what less of a person? I believe that the majority of people only buy these products to be able to say that they have it.

Rumbo, J. (2002) Consumer Resistance in a World of Advertising Clutter: The Case of
Adbusters. Psychology & Marketing. Volume 19, Issue 2, pgs. 127-148 http://web.ebscohost.com.ezp.mc.maricopa.edu/bsi/detail?vid=9&hid=12&sid=dc3c1a48-006e-499f-83a5-f68a62849075%40sessionmgr2

Does advertising help or hinder a product? As I have been working on these assignments, I have heard the ad for the new iPhone on TV at least 5 times. After hearing so much about the phone, I have started to become sick of it. Over advertising a product after its release to the public, to me, is a waste of money.

Wu, L., Malhotra, N., van Ittersum, K. (2006) Excessive Buying: Conceptual Typology
and Scale Development. Advances in Consumer Research. Volume 33, Issue 1,
pgs. 401-402
http://web.ebscohost.com.ezp.mc.maricopa.edu/bsi/detail?vid=12&hid=12&sid=dc3c1a48-006e-499f-83a5-f68a62849075%40sessionmgr2

Are people who wait in lines for numerous hours to buy the new hot items ‘out of control?’ Is it an illness? Obsessive compulsive shopper?